The one with the N on it is the brand of New Balance. New Balance, a brand founded by Mr. William J. Riley in Boston, the American marathon city, on 1906, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries. New Balance not only devotes itself to the research and development of high-tech functional materials, but also provides humanized services for six width shoe lasts and two height uppers, satisfying all kinds of foot types. It is the only sports shoe made and imported from the United States.

The high damping pad developed exclusively by New Balance can effectively absorb 99% of the ground reaction force, so it is loved by many heads of state and elites from all walks of life. It is a multifunctional shoe, which has the reputation of "President's jogging shoes" and ranks second in the United States.

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Another major feature of New Balance, which is different from other sports brand shoes, is the variety of sizes-New Balance offers the same size and different widths, including narrow, standard and wide styles, and there are different degrees of subdivision in narrow and wide styles, so choosing a pair of New Balance shoes will be quite comfortable to wear.

The reason why New Balance can become the second largest sports shoes brand in the United States and even beat Adidas and other brands in this extremely market-oriented country is because the company can accurately locate the market. It is different from Nike or Adi, and its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will pay attention to the comfort and protection of feet from the appearance of shoes, and at the same time have strong purchasing power.

Baidu Encyclopedia-New Balance