127 1 1 originally meant to be open from 7: 00 a.m. to 7: 00 p.m. 12 hours. With the development of society, this concept has evolved into a 24-hour shop. This business philosophy and operation mode are very advanced, which brings better service to everyone.

Another explanation, 7 1 1 stands for 24-hour uninterrupted supervision of the husband. This explanation comes from a line in the TV series "My First Half Life", which means that Luo Zijun keeps watching her husband for 24 hours. This sentence was later widely spread and used by netizens.