Trademark represents the quality image of a company’s products, and it is also a symbol of the company’s brand. Different types of trademarks have different products. To manage your own trademark well, first of all, whether the technical content of your trademarked product is superior to that of the same industry Going to the precedent, this is the key. If your trademarked products are just imitations and have no unique product technical content, then in the early stage of obtaining the trademark, it will not be understood by people and will have no popularity, so it will be just mediocre.

If you own a trademark or want to operate a trademark, how can you make the trademark bring you a steady stream of benefits?

We live in an era of overnight fame and the pursuit of brands. The success of any real economy industry is inseparable from brand building. Therefore, achieving business success with the help of trademarks is a very important way to make money.

In the previous article, the president of Coca-Cola once proudly said that even if Coca-Cola factories around the world were burned down overnight, all the factories could be rebuilt the next day with the Coca-Cola trademark.

But what you may not know is that Santa Claus’s original clothes were green, expressing the incarnation of nature’s infinite gifts. The Coca-Cola Company relied on successful business planning to let Santa Claus put on a red Christmas costume that matched its own brand. Close your eyes and think about the colors of the Coca-Cola trademark. Is it red and white? For example, for canned Coca-Cola, the can is red and the "Coca-Cola" trademark on the can is white. It can be seen how powerful the trademark brand is!

So how can you make money by operating a trademark? The author analyzes it from the following aspects:

1. Register a scarce trademark, wait for the trademark to increase in value and transfer it.

Here, registering such a rare trademark requires great foresight. It is even worse to say that it is to rush to register other people’s trademarks. For example, if you register someone else’s trademark on “Didi Taxi”, “WeChat”, Before "ipad" became famous, they registered their trademarks first. Then, in the future, they will definitely acquire these trademarks at high prices. Didn't you make a lot of profits?

Because a trademark is an intangible asset, since it is an asset, the way to realize the value of this asset is not only limited to use, but also should be able to be bought and sold as a commodity. For example, the current emergence of a large number of trademark brokers in the market has also given rise to many trademark trading platforms. These trademark trading platforms have not only revitalized a large number of idle trademarks, but also promoted the prosperity of trademark transactions. Because as Internet shopping platforms increase their efforts to crack down on counterfeit products, the market for trademark transfer will continue to expand.

For example, whether you have watched the very famous TV series "The Legend of Miyue" some time ago, you can always accidentally find someone watching it on their mobile phone on the bus or subway commuting to get off work. Regardless of which one is better, "The Legend of Mi Yue" or "Nirvana in Fire", when you are still wondering how to pronounce "Mi", the "Mi Yue" trademark has already been registered! The person who registered the trademark is Wang Chao, a young man born in the 1980s in Zhengzhou. Many people want to buy his trademark registration rights. A boss in Shanghai even offered 600,000 yuan to buy it.

This Wang Chao is a literature lover, especially reading novels. In 2013, he accidentally read the novel "Mi Yue" by Jiang Shengnan and thought it was very exciting.

“The first time I read the word “Mi”, it was unusual and special. At that time, I thought it was a good name. I didn’t expect that the novel would later be made into a TV series. Who would have thought that it would be so popular?”

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2. Purchase or control some potentially famous trademarks from others, and then license them to people who have the ability to maximize the benefits of this trademark to operate.

For example, Cuban, the owner of the NBA team Mavericks, spent $40,000 to buy the "City of Champions" trademark from an insurance agent, and T-shirts with this slogan happened to be in the San Francisco area. Sales are very hot. Although the Mavericks may not make much money every year, or even lose money. Many teams in the NBA now lose money every year, but he also made a lot of money through the use of this "City of Champions" trademark through operations.

3. Use trademarks to mobilize capital and carry out pledge financing.

Intellectual property pledge means that the person who owns this intellectual property right pledges the legally owned property rights in intellectual property rights such as patent rights, registered trademark rights, copyrights, etc. A financing behavior in which banks and other financing institutions obtain funds and repay principal and interest on schedule.

You know, doing business now requires funds, and you don’t have the funds yourself, what should you do? Then use financing, and as a trademark is an intangible asset, it can be used for mortgage loans after passing evaluation.

For example, Li Jianchun, chairman of Hunan Chongbeer Yipin Marketing Co., Ltd., obtained a 7 million yuan loan from the Changde Branch of China Construction Bank through the Trademark Zhizi [2016] No. 985 "Trademark Exclusive Right Pledge Registration Certificate" . He received the "Registration Certificate for the Pledge of the Exclusive Trademark Right" from the Changsha Industrial and Commercial Bureau. This is the first registration certificate issued by the Changsha Administration for Industry and Commerce after being approved as the registration acceptance point for the pledge of exclusive rights to registered trademarks.

So what is the registration acceptance point for the pledge of exclusive rights to registered trademarks? That was the acceptance point established by the State Administration for Industry and Commerce in the industrial and commercial bureaus of 26 provinces and cities across the country in June this year.

This acceptance point can replace the Trademark Office of the State Administration for Industry and Commerce to collect the registration application documents for the pledge of the exclusive right to a registered trademark submitted by the party, and issue the corresponding registration certificate for the pledge of the exclusive right to the registered trademark and other related documents

Proactively contact potential companies related to the trademark and take proactive measures. Then use websites, social platforms, short videos and other platforms to promote and fish out of the haystack.

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