Trademark rights are geographically restricted, that is, a trademark right approved in one country/region is only valid in that country/region.

1. Trademark rights are geographically restricted, that is, trademark rights approved in one country/region are only valid in that country/region. For example: After the "Wuliangye" trademark is registered in China, it still needs to be registered and protected in sales countries such as South Korea and Chile in order to obtain legal protection in these countries.

2. Avoid long-term use of trademarks being preemptively registered overseas by others (including competitors, overseas distributors or other interested parties), and having to cooperate with them at a high cost or being forced to re-register the trademark. Build a new brand. For example: the trademark "Jinmailang" was not registered in Germany in time after being applied for in China in December 2005, and was registered in Germany by a German company in February 2006; if "Jinmailang" products are sold in Germany, it means that the trademark Infringement, if its products want to enter the German market, they cannot use the "Jinmailang" trademark.

3. Avoid inadvertent or passive infringement of other people’s trademark rights abroad, resulting in the payment of huge compensation fees. For example: China Electronic Information Industry Group registered the "GRAETWALL" trademark in Class 9 in China in 2009, and a Hong Kong company registered the "GRAETWALL" trademark in Germany in Class 9 in 1990; if China Electronic Information Industry Group After the trademark is registered domestically, the product is directly exported to Germany, which inadvertently constitutes trademark infringement in Germany. What awaits it will be infringement litigation and infringement compensation.

4. The trademark registration cycle in most countries/regions is relatively long. Registering foreign-related trademarks in advance is conducive to export protection and the implementation of market strategies. This is to avoid the embarrassing situation of products that are in urgent need of export but have no internationally registered trademark available.

5. Establish brand image, enhance corporate brand value, and create an international brand. For example: Haier trademark can be promoted after international registration to win more trust from consumers.

6. The state provides special financial subsidies and other preferential policies for export enterprises to register trademarks overseas. For example: the international market development funds for small and medium-sized enterprises jointly provided by the Ministry of Finance and the Ministry of Commerce.