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Company poster illustration-How to make poster illustration

In what fields can commercial illustrations be applied?

First, let’s understand what commercial illustration is? Compared with purely artistic illustrations, commercial illustrations do not serve individuals but serve the public. The presence of business in front of the illustration means that this type of illustration carries some kind of commercial behavior to achieve the purpose of attracting users, guiding conversion and promoting consumption. It is an illustration with clear commercial intentions. Commercial illustration can be said to be a very popular job, so in what fields can I apply it after learning illustration? Which fields require illustrations? This will also answer the question of where illustrations should be employed. If you are reading this article and are interested in commercial illustration or want to work in commercial illustration, then continue reading:

1. Illustrations in children’s picture books, as the name suggests, are in children’s books. Illustrations appear. The Q version of the style is exaggerated and abstract, with bright colors that are easy to understand. The purpose of illustrations is to help children understand the meaning of the text and to make the text more interesting. In fact, commercial illustrations have been widely used in the field of children's picture books since the beginning. Most commercial illustrators have more or less participated in the illustrations of children's publications.

2. Magazine cover illustrations

I believe everyone will see this type of illustrations often, such as the cover illustrations of Readers and Youth Digest.

3. Illustrations of promotional posters

Promotional posters are an important window for the company to display and an important hub in publicity. With the help of posters, you can promote your new technologies to the public. or new activities.

4. Illustrations for product packaging Illustrations are usually involved in product packaging in the form of beautiful pictures, animals or mascots, because illustration scenes or appropriate pictures can easily attract the eye and have a strong visual impact. It also adds a lot of fun. In life, for example, on the milk tea and coffee cups that everyone often drinks, on the packaging of some light snacks, and skin care products, these are all places where illustrations are applied. How to make a poster illustration

How to make a poster illustration. Poster illustration is a special form of poster that conveys the message of the poster in a variety of graphic ways. It has unique modeling expression and aesthetic value, and is a popular way of publicity. When creating a poster, you must first clarify the position of the poster in the advertisement. First of all, it is necessary to clarify the message that the poster wants to convey, such as the content, situation, idea, and picture sense that this poster wants to convey. Second, you need to determine what you want to design. Under normal circumstances, this is just a general idea, and there is more design content to be done. If you are not sure, you can also take a look for yourself and practice more, which will easily bring you design inspiration. Finally, you need to decide on the general style of your poster. The size of the poster also needs to be considered. If it is an ordinary poster, the size is generally larger. Regular posters are usually larger in size. We can use large color blocks as the main color, and other colors can also be used as supplements. We need to consider the text and content on the poster. There is no need to consider the size of the text part, and the capitalization of the original Haiying title will be used. Do you know these 6 common illustration poster styles?

2020 can be said to be the world of illustrations

"Hot Dry Noodles, Long Time No See", which has touched countless people

to recent festival brand posters

You can see illustrations everywhere

Do you know what are the common styles of illustrations?

Little A will pass this article

Let’s take a look at the common styles of illustration posters!

Flat style illustrations are mainly composed of color blocks, with geometric shapes and smooth outlines. The information is more intuitive and allows people to know what the interface is at a glance. the message conveyed.

The flat interface can also better realize the transformation of images, and web pages load faster. Therefore, flat style illustrations are widely used in various fields.

The line drawing style is an extension of the flat style.

Add outlines and strokes to flat elements. Add strokes to the outlines of line illustrations. Compared with flat styles, they are more three-dimensional and cute. They are often used in posters, In the boot page, logo, etc.

Texture style illustrations are also called grainy noise style, which is another branch of the flat style. The grainy texture is superimposed on the page to present a matte texture, a bit like sand painting, but more delicate than sand painting. .

The main form of expression is the use of a large number of color blocks. The elements are single and clean. The texture is often superimposed on the highlights and shadows of the elements. The graininess is used to increase the details in the picture. The picture transition is natural and three-dimensional and vivid. The style of painting is relaxed and casual.

Ukiyo, in Buddhist language, refers to "the prosperous and empty human world." Ukiyo-e expresses the ups and downs of the human world in the form of painting.

The Ukiyo-e painting style is based on traditional prints, emphasizing the flat application of lines and color blocks. The colors are bright and the main forms of expression are birds, fish and ocean waves.

MBE illustrations are a style created by a designer at Dribbble. They use thick black lines to depict elements, removing unnecessary elements from the picture. The color blocks are clearly differentiated, rounded and cute. In conjunction with small elements, it is often used on guide pages, startup pages, logos, etc.

Watercolor illustration is a relatively popular painting method in recent years. Simple lines and gentle colors are tranquil and natural. The lines are simple and casual. Watercolor illustrations are particularly creative and can express both realism and abstraction. , magic and other various styles.

Illustrations are one of the most common design elements in our lives

In recent years, they have gradually become the mainstream of poster design

Different styles of illustration styles bring People’s different visual experiences

Which one do you prefer?