Focus on the beverage market, pay attention to the transmission of the same value concept, and run the Coca-Cola master brand and multiple brands in parallel. In the Coca-Cola brand extension, the core value of the product determines the maximum scope of the Coca-Cola brand extension. If the products have the same core value, they can be extended even among products with widely different categories and attributes, and vice versa.

Coca-Cola has gradually launched multiple beverage series in China:

Carbonated series: Coca-Cola, Diet Coke, Coke Zero, Sprite (Sprite and Sprite Ice Tea), Fanta ( Four flavors), eye-catching (four flavors);

Juice series: Beauty Source Orange, Beauty Source Tropical Fruit, Beauty Source Grape, Beauty C Lemon, Queer;

Tea series: original leaf tea (four flavors); Dairy products: Mei Zhiyuan Fruit Milk (three flavors);

Aquatic products: ice dew Purified water, ice dew mineral water.