Key points of business card design? (1) Basic requirements for business card design. As an independent media for a person and a profession, business cards must pay attention to their artistry in design. But it is obviously different from works of art. It does not have high aesthetic value like other works of art and can be appreciated and pondered. In most cases, it does not arouse people's concentration and pursuit, but facilitates memory and has stronger recognition, allowing people to obtain the required information in the shortest time. Therefore, the business card design must be concise and concise, the fonts must be hierarchical, the design awareness must be emphasized, and the artistic style must be novel. ?The basic requirements for business card design should emphasize three words: simplicity, efficiency and ease. ?1. Simplicity: The main information conveyed by the business card should be concise and clear, and the composition should be complete and clear. 2. Function: Pay attention to quality and efficacy, and make the message conveyed as clear as possible. ?3. Easy: easy to remember and easy to identify. (2) Procedures for business card design 1. Before designing a business card, first understand three aspects: (1) Understand the identity and occupation of the business card holder. ?(2) Understand the business card holder’s organization and its nature and functions. ?(3) Understand the business card holder and the business scope of the unit. ?2. Unique concept The unique concept comes from the reasonable positioning of the design and the comprehensive understanding of the business card holder and the organization. A good business card idea can withstand the assessment of the following aspects: (1) Whether it has visual impact and recognizability. ? (2) Does it have the work nature and identity of a media subject? ? (3) Is it unique and unique? ? (4) Is it consistent with the business characteristics of the holder? ?3. Design positioning determines the design concept of the business card based on the understanding of the first three aspects, determines the composition, determines the font, determines the color, etc. ?(3) Components in business card design In the design of business cards, components are indispensable. The so-called constituent elements refer to the various materials that make up a business card, generally referring to logos, patterns, copywriting (name of the business card holder, mailing address, communication method), etc. These materials each have different missions and functions, and are collectively referred to as constituent elements. The constituent elements are divided into two categories: 1. The constituent elements of the shape? (1) Logo (a trademark or corporate logo designed and registered with a pattern or text shape)? (2) Pattern (a unique color block composition forming a business card)? ( 3) Outline (how many borders)? 2. Components of the plan? (1) Name and position of the business card holder. ?(2)The unit and address of the business card holder. ?(3)Method of communication. ?(4)Business field. The above components are in their place in the design of business cards, and the focus of the design is determined according to each type of business card. (3) The pattern of the business card In the design of the business card, the design of the pattern is an important link. The pattern and the bottom of the business card should form a clear distinction and clear layers. The existence of the pattern is to highlight the theme, make the composition eye-catching, and be full of personality without overpowering the guest. It not only meets the composition needs of the picture, but also strongly attracts attention, thereby achieving the purpose of self-promotion of the holder; at the same time, the form and color of the business card pattern should reflect the professional characteristics and industry characteristics of the business card holder.

The expression forms of patterns can be divided into the following three types: 1. Monochrome gradient. Using monochrome gradients in business card design can maintain the integrity of the design while enhancing the visual impact. ?2. Mixed color gradient. With more than one or two color gradients, the effect of this picture is more active, but when applying, attention should be paid to the contrast of colors and the proportion distribution of the composition. ?3. Image gradient. Take the logo, factory name or distributed product of the business card, and add light color weakening, color gradient, and size gradient on it to form a richer visual effect. When designing patterns in Photoshop software, you need to pay attention to: 1. The color mode of the picture must be produced in CMYK mode, and RGB mode cannot be used. 2. The setting of the shading or background color should not be lower than 5, so as not to fail to appear when printing the finished product. 3. The business card cutting error range is within 1mm, and 3mm should be left on the upper, lower, left and right sides of bleeding. 4. For all input or self-drawn lines, color blocks and other graphics, the thickness of the line frame should not be less than 0.1mm, otherwise the printed product will be broken or unable to be rendered. ?(4) The text of the business card The text of the business card is divided into two parts, one part is the theme text, and the other part is the auxiliary explanatory text.

The subject text generally refers to the name and work unit of the business card holder. The auxiliary explanatory text includes the business card holder's position, communication method, unit address, etc. Whether it is the theme text or the auxiliary explanatory text, it must obey the overall composition. The following points need to be paid attention to when arranging the composition of business cards: 1. The text content of the business card should be concise and summarized, the information should be conveyed accurately, and the theme text and auxiliary instructions should be different in the use of fonts. 2. The layout and paragraphs of the text should be arranged neatly, not loosely or disorganized. Visually speaking, the line spacing must be greater than the word spacing, which can enhance the neatness and clarity of the lines. 3. The font of the business card should be standardized, and traditional Chinese characters should be used as little or as little as possible. The design of a business card with both Chinese and foreign languages ??appearing on the same side should be mainly in Chinese, or it can also adopt a layout format with Chinese and English on the front and back. 4. Key points for typesetting text in business cards: (1) The theme text is generally in dignified and elegant boldface, Song font, official script, etc. The size of the general text is slightly larger than the auxiliary explanatory copy. The auxiliary explanatory text is generally in Song font, sometimes in bold or italics, and the fonts are slightly smaller. (2) Text layout and design. In the design of business cards, all words should have an appropriate position. There should be rhythm in the arrangement of words. The arrangement of words should be hierarchical. Pay attention to the division of points, lines and surfaces. The picture should have visual emphasis and pay attention to fonts. Changes in form. Due to the different positions of the text in the business card, the design method should also be different. You can consider solid, hollow, stroke thickness, font size and color contrast to emphasize the relationship between primary and secondary. Combining and arranging the text on business cards in various ways will create rich and colorful visual effects. 5. The text and blank space of the business card are related to the picture and the background, and they set off each other. The copywriting of business cards is generally summarized into various geometric shapes in the overall composition, such as equilateral triangles, right-angled triangles, rectangles, squares, circles, semicircles, ovals, etc. In this way, the copy is integrated and forms an overall regional contrast with the blank space, which makes the overall composition of the picture clearer and makes the theme copy more prominent. ?Generally, the blank space should be kept around the screen or interspersed with the screen to form a block, and should not be left in the center of the screen. This can prevent the theme text from being centrifugal and reducing the attention value. As for the appropriate proportion of white space, it should depend on the specific situation. ?Text layout needs to be paid attention to in Photoshop software: 1. The standard size of general business cards is 90mm*55mm, and the size of folding business cards is 95mm*90mm. There are also irregular die-cut forms, but the file must be submitted to the output company. Indicate the correct size, there is also a 3mm bleed on the top, bottom, left and right. ?