The three major jeans brands in the world
The three major jeans brands popular in the world
Levi Strauss, the inventor of jeans, created the first After the "Levi's" jeans trademark, the United States and the United Kingdom successively launched other unique denim brands. Now they have become popular in the United States, Europe and even the world, leading the clothing trend.
The father of jeans - Levi’s trademark. The center of the mark is based on golden decorations, with dark blue triangles and sky blue rhombuses interspersed with each other, which contains profound meaning and seems to bring people into the past. In 1853, gold mines were discovered in California, USA. People flocked here from all over the world, creating a gold rush. Levi Strauss, a young Jewish businessman in the textile business, had an idea. He made hundreds of pairs of trousers from unsalable canvas and sold them to gold mining sites. Unexpectedly, they became very popular. The world's first canvas overalls were born. For practicality, he switched to indigo denim and branded it under his own name, Levi’s. Levi's brand has accumulated into his wealth, but it is the movie stars who gave this trousers the name "jeans". From the 1930s to the 1950s, American Hollywood male movie stars wore this kind of trousers in films showing the life of cowherds and cowboys in the American West. They not only created a tough and rough life style, but also shaped jeans as romantic men. image. Roy Rogers, who is known as the King of Cowboys in the American film industry, vividly portrayed the cowboys of the American West. From then on, jeans went out of workwear and became a fashionable modern clothing model, and became the representative of American clothing culture in the mid-20th century. Young people consider the jeans he wears in the film to be a new trend.
American denim brand - Lee trademark. The logo is simple and clear, giving people more room for thinking. It is the Lee brand produced and marketed by H·D·Lee Company founded by Henry David Lee of the United States in 1889. Its main contribution was to break men's monopoly on jeans. In 1949, it launched women's jeans, setting off a trend of women wearing jeans. In 1997, Lee Company's 23-meter-long Lee10IZ giant jeans, which set a new Guinness record, were displayed in Beijing and Shanghai, feasting the eyes of the Chinese people.
British denim brand - Lee Cooper trademark. The Lee Cooper brand, founded in London, England in 1908, is the pioneer of European denim. During World War II, Lee Cooper made military uniforms for the Royal Air Force. After the war, Lee Cooper developed into one of the largest garment factories in the UK. Over the past century, Lee Cooper has continuously introduced new styles while maintaining the original style of jeans, creating a natural effect of wear and mottled wear. It is durable, integrates traditional and modern flowing designs, and leads people towards open-mindedness and open-mindedness with the return of color. A state of optimism that shows lasting beauty. In the early 1990s, Lee Cooper, as the first European denim brand, landed in Beijing, bringing a breath of fresh air to the Chinese denim market, allowing the Chinese people to break through the limitations of their innate body shape and fully enjoy the European style. . The British Lee Cooper denim brand has a history of more than 90 years, and its products have been sold in more than 70 countries and regions around the world.
Over the past century, denim as a fashion has become a gorgeous wave in the fashion trend. The subtle changes in the old texture and color revealed after polishing reflect the roughness and boldness of returning to nature; the fitted and tight geometric tailoring is extraordinary and makes people more chic and energetic.