The sponsors of the Beijing Winter Olympics include Korean companies.

Samsung announced in 2018 that its global Olympic partnership with the International Olympic Committee would be extended for eight years to 2028. In addition to making efforts in products and team operations, Samsung also made full use of its "special position" in the Olympic Games - the top sponsor of the Olympic Games, and continued to conduct a wave of marketing for its own products.

At the opening Beijing Winter Olympics, Samsung provided each athlete with a free "commemorative gift package" worth about 10,000 yuan, including the Galaxy Z Flip3 5G mobile phone. Based on the scale of the Winter Olympics, which has nearly 2,890 participating athletes, Samsung spent nearly 29 million yuan on sponsorship of gift packages. Start with the product team and take advantage of the Olympic Games.

Since its great success at the 1988 Seoul Olympics (now Seoul), Samsung has tried again and again, and has used its status as a sponsor many times to make its products shine in front of the world.

At the Tokyo Olympics that ended last year, Samsung also distributed souvenirs to the 17,000 athletes who participated, and also customized the Galaxy S21 Olympic Special Edition. It is reported that Samsung Group bluntly pointed out that 80% of its global performance growth comes from Olympic sponsors and Olympic marketing strategies.

There are 13 official suppliers for the Beijing 2022 Winter Olympics:

PwC, Suirui Group, Kingsoft Office, Yishi Technology, Gehua Cable, Hebei Radio and Television, Fengyuan Biotechnology, Qisheng Technology, Tiantan Furniture, Shijiazhuang Banknote Printing, Shuhua Sports, Nobel Ceramics, Dongpeng Ceramics;

Wherever there are hot spots, there is marketing. With the official start of the Beijing Winter Olympics, a marketing war launched to take advantage of the Winter Olympics has also been launched. Some have stood out with fast, accurate and stable marketing strategies, some have broken through the competition with high-quality and eye-catching content, and some brands have become the biggest winners of the Winter Olympics due to their advanced marketing layout. In this marketing battle between gods, which brands have made the best use of the momentum? Let’s see together.