afraid of getting angry, drink Wang laoji. I believe many people are familiar with this advertising slogan. At that time, Chen Hongdao, the founder of Jiaduobao, relied on this advertising slogan to let Wang Laoji go out of Hong Kong and spread all over the country. It was the most glorious era of the whole herbal tea industry, which changed the previous depression. In 24, Wang Laoji's total sales reached 1 billion in one year, an increase of 4 percentage points over last year's sales.

this is an almost mythical road to rise, and in the following seven years, the herbal tea industry was in full swing in the mainland.

However, everyone must remember the story that happened after this. Wang Laoji and Jia Duobao, who turned out to be born, started a long dispute.

so what was the whole story? How did the herbal tea industry fall from glory to the bottom?

Chen Hongdao, originally a small businessman, owns his own herbal tea factory, Jiaduobao. But at that time, Jiaduobao was not a brand. He is extremely optimistic about the business of herbal tea, but his ambition makes him unwilling to be only a middleman in the production of herbal tea. He set his sights on Guangzhou Pharmaceutical Group in Hong Kong, which is the owner of the trademark of Wang Laoji.

After some negotiations, Chen Hongdao obtained the right to sell Wang Laoji on the mainland, and the two sides started a seven-year honeymoon cooperation trip in the form of leasing trademarks.

In the process of reaching this cooperation, Chen Hongdao used money to arrange relationships for many times in private, and Li Yimin, then general manager of GPHL, accepted bribes of up to 3 million from him.

With the fire of "drinking Wang Laoji for fear of getting angry", Wang Laoji, represented by Chen Hongdao, became famous in the mainland. At that time, the whole herbal tea industry was in full swing.

Chen Hongdao thought that everything would be on the right track, and Wang Laoji was just around the corner. However, with Li Yimin's surrender, the form of Chen Hongdao and Jiaduobao began to take a turn for the worse. In 25, when the bribery incident came to light, he fled to Hong Kong.

after that, it was a long litigation course of GPHL, a classic kick down the ladder. GPHL won the trademark right of Wang Laoji and the ownership of the red canned packaging design by relying on the victory of 21 lawsuits, and Jiaduobao was pushed to the bottom.

At that time, there were also problems within the company. At a time when Jiaduobao was at home and abroad, Wang Laoji still failed to live up to expectations under the management of GPHL, and there was no glory before Chen Hongdao.

even the whole herbal tea industry has been gradually pushed out of the consumer market.

Now, although the sales volume of Wang Laoji still ranks first in China's canned drinks, the glory of the whole industry is no longer the same as in the past. It can be said that in such a protracted struggle, no one is the real winner.