Here I try to answer your question from different ways of opening a store, and only talk about the initial investment in opening a store:

First, submit an application for opening a store to Tmall.

1. deposit: according to the nature of the store, the deposit amount of the store is as follows: flagship store and specialty store: the deposit of the store with the notice of acceptance of trademark registration is RMB 1,, and the deposit of the store with registered trademark is RMB 5,; Franchise stores: the deposit for shops holding the notice of acceptance of trademark registration is RMB 15,, and the deposit for shops holding registered trademarks is RMB 1,.

2. software service annual fee. The annual fee is divided into RMB 3, yuan and RMB 6, yuan according to the first-class category operated by businesses.

second, open a store through tmall transfer. This is more suitable for those merchants who are not qualified or up to standard, but want to open a shop in Tmall. In addition to the above fees, you also need to pay the store purchase fee and commission. The transfer price of a Tmall flagship store ranges from tens of thousands to hundreds of thousands. Besides the category, it also depends on the trademark type and the actual operation of the store. Generally speaking, the price of Tmall stores > the price of specialty stores > the price of Taobao stores.

thirdly, through platforms such as Yibaidian, you can set up shop on your behalf. This is more suitable for merchants who have their own trademarks and companies, but they have failed to settle in, or want to specify the type of Tmall store. As for the cost, it depends on the difficulty of entering this category and the market demand. Powerful channel resources allow you to quickly start your e-commerce journey.