Goodbaby’s brand is well established. People will think of this brand when buying children’s clothing

Goodbaby’s subsidiaries include Goodbaby China Holdings Co., Ltd. and Goodbaby International Holdings Co., Ltd. The world's leading children's products company and China's largest maternal and infant product distribution and retail platform was founded by Song Zhenghai in Kunshan in 1989. It specializes in the research and development, manufacturing, and omni-channel distribution and retail of children and maternal and infant products.

“Care for children, serve families, and repay society”, Goodbaby has been doing this for more than 20 years, with the mission of “improving children’s living environment and improving children’s quality of life”. Through continuous innovation, we spare no effort to serve the world. Parents provide safe, easy-to-use, caring and high-quality parenting products to create a healthy and happy growth environment for children.

Goodbaby has its own brands "Goodbaby" and "Little Dragon Happy", as well as gb, Geoby and Goodbaby.

"Goodbaby" is a "well-known trademark in China" recognized by the State Administration for Industry and Commerce of China. According to an independent third-party survey report, Goodbaby's brand awareness has reached 95.7, far ahead of its competitors. The Goodbaby brand is positioned as a leader in design innovation, a fashion trend setter and an industry standard setter, and is committed to becoming the brand with the best user experience.