It is reported that Citroen has sued Polar Star, an electric vehicle brand headquartered in Sweden, for allegedly using a boomerang trademark similar to its own.
Citroen is an old French automobile manufacturer. It was founded by Andre Citroen in 1919. Its double LOGO is well known, and the design is inspired by the double shape of zigzag gears. There is also a high-end brand "DS" under the Citroen Automobile Company, which also uses the style of boomerang.
polar star brand is an electric vehicle brand founded by Volvo Car Group and Geely Holding Group * * *, headquartered in Gothenburg, Sweden, with production bases in Chengdu and Taizhou, China. In July this year, polar star brand electric vehicles began to enter the European market, and plans to sell them in the French market.
judging from the LOGO of polar star brand, it is a combination of two boomerangs. Citroen opposes the polar star brand's use of herringbone-like graphic design, believing that the other party has infringed on its own trademark rights in France.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.