In order to further enhance the company's image, shape the industry brand and highlight the mission of the strong flavor enterprise. Since June 10, 2022, the company began to use the following new generation of product trademarks and product designs, and the original trademarks and product designs of the company ceased to be used after the transition period, which lasted for 4 months.

The original trademark and product design are as follows:

The new trademark and product design are as follows:

Brand interpretation of "not too strong"

Phoenix, the king of birds, with its green "special flavor powder", spreads its wings and flies under the rising sun in Ran Ran.

The word "special" is a special, personalized and unique brand value.

"Wei" stands for the future, light and hope. Representing the brand refers to the brand appeal of "conveying the spirit with taste and innovating the future".

"Strong" refers to rich fragrance, deep taste, rich material, special taste, strong aftertaste and strong friendship, leaving customers with different tastes and feelings.

Concentrated essence, the ultimate taste!

Brand Soul-Create the future with taste, and be the ambassador of China taste with inspiration!