Take the current domestic brand Great Wall as an example. Its trademark and back label can become key elements. The Great Wall brand trademark is printed on the upper part of the back label of genuine Great Wall wine. The trademark mainly consists of the words "Great Wall Brand", the Great Wall pattern and "greatwallBRAND". All Great Wall wine products have "COFCO" printed below the main label. Produced by Liquor Co., Ltd.? words. Taking another domestic brand Changyu as an example, it can be distinguished from five aspects: 1. From the trademark pattern, the genuine Changyu wine trademark has a Y logo with a small five-pointed star above it, while the trademark of the fake wine The pattern is replaced with C or H, and there is no small five-pointed star. 2. The company names are different. Genuine wines are signed on the front of the wine label as Yantai Changyu Grape Winery Co., Ltd., while fake wines are signed on the front of the wine labels as Changyu Winery (Hong Kong) Co., Ltd. or Changyu International Grape Winery Co., Ltd. 3. According to relevant national regulations, red wine produced before 2008 uses the year to indicate the product quality of the wine, and the wine produced after 2008 uses the grade to indicate the product quality. The wine produced by Changyu has Changyu Cabernet product quality printed on the lower right corner of the front of the wine label. There are patterns with the words "Preferred Grade", "Specialized Grade", "Collection Grade" or "Master Grade". Fake wine does not have these product quality levels and still uses the year to indicate product quality. 4. The words "China's Famous Trademark" are printed on the upper left corner of the front of the label of real wine, while the words "Export Type" or "Yantai Production Area of ??China" are printed on this position of the fake wine. 5. On the front of the label of the real wine, the words Changyu Brewing Company are printed above the main door of the building, while the fake wine does not have any words on this position. To identify fake liquor, Xi'an Trademark Agency pointed out: Observe the label. The label of genuine liquor has the food production license QS logo, factory name, factory address and contact information, as well as the aroma, alcohol content and quality level. If the liquor you purchased has an anti-counterfeiting mark, you can call the anti-counterfeiting phone number according to the instructions on the mark, or enter the anti-counterfeiting code in the telephone inquiry to know the authenticity of the liquor. Check the wine bottle packaging. The bottle caps in the authentic liquor packaging are tightly matched, the cap body is smooth, and the patterns and text on the bottle are clear. Most of the counterfeit wines are poorly packaged and have uneven overprinting. At the same time, try to turn the bottle upside down to see if there is any dripping. If there is dripping, please buy with caution. Observe the contents of the liquor. Genuine liquor is transparent, with no sediment or floating matter. After shaking the bottle, the foam in the wine will be rich and even and dissipate quickly. Xi'an Trademark Registration: If there are sediments or cloud-like floating objects in the liquor, it means there are many impurities or it has deteriorated. Please do not buy it. To identify fake foreign wine, look at the outer packaging. The handwriting and patterns of Zhenyang Liquor's trademarks are neat and clear, and will not appear blurry, outdated or messy. Look at the anti-counterfeiting signs. Generally, there is a trademark on the neck of the bottle of foreign wine. When you scratch off the trademark, there are various anti-counterfeiting signs. Look at the numbers. The coding number on the bottle cap is usually consistent with the number on the back label of the bottle. Look at the color. The color of real wine is transparent and shiny, while the color of fake wine is dull. To identify fake wine, according to relevant national regulations, the wine bottle label must indicate the name of the product, ingredient list, net content, pure juice content, alcohol content, as well as the factory name, factory address, production date, shelf life, etc. If a bottle of red wine is not fully labeled, or if it is not labeled with the date of production, factory name, or factory address, it is a fake product. Secondly, from the color point of view, if the wine is clear and transparent with no sediment or turbidity, it is a good wine; otherwise, it is a fake wine. Shaanxi trademark agent told me that there is a simple way to identify real and fake wines. Take a napkin of better quality and pour the wine on the napkin. The red color in the original wine is natural pigment and the particles are very small. The wet stains spread on the napkin are uniform wine red, and generally there is no water stain spreading. As counterfeit wine is blended with chemically synthesized pigments such as inkstone red, the pigment particles are relatively large and will generally settle on the napkin, with water stains spreading outward.