brand promotion must take the brand core value as the command of all marketing (communication) activities of the enterprise, that is, any marketing advertising activity such as product research and development, packaging design, advertising, channel strategy, terminal display to the street for promotion and even any opportunity to communicate with the public, etc., must demonstrate the brand core value. In this way, consumers can feel the unified image of the brand whenever they come into contact with the brand, which means that every marketing and advertising fee is deepening consumers' memory of the brand.
brand promotion breakthrough point of Quannuo brand promotion
product promotion
product promotion is actually the promotion of new products. When new products are launched, it is a good opportunity for enterprises to promote their brands. When new products are promoted together with corporate brands, they can boost product sales while enhancing brand awareness, killing two birds with one stone. One thing, enterprises often pay more attention to advertising than public relations when promoting, which is one reason why there are sales without brands. Brands need public relations communication more often, and sales need accurate advertising to drive them.
Promotion
International Labor Day, National Day, Mid-Autumn Festival, New Year's Day, Valentine's Day, Chinese Valentine's Day, Christmas, corporate anniversary, etc. are all good opportunities for enterprises to launch promotional activities. Promotional activities are directly aimed at sales, but they are little known without promotion, and the effect is definitely not ideal. At this time, enterprises will generally invest a large amount of budget for promotion, which is very valuable. Promoting sales performance is on the one hand, and it also drives the brand.
enterprise leaders
The image-building of entrepreneurs of enterprise leaders is an important aspect of a corporate brand, which is also neglected by enterprises. Leading figures are living people, which are more acceptable to people than corporate brands. The opinions, deeds and entrepreneurial history of leading figures in enterprises are all good materials, which are beneficial to the promotion of corporate brand image.
corporate honor
corporate honor, this is easy to understand. China famous brands in traditional industries, well-known trademarks in China, national inspection-free products and so on.
brand promotion strategy
network strategy
One of the important tasks of network marketing is to establish and promote corporate brands on the Internet. The offline brands of well-known enterprises can be extended online, while ordinary enterprises can quickly establish their brand image and enhance their overall image through the Internet. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, it achieves the cognition and recognition of the enterprise by customers and the public. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network.
Web page strategy
Small and medium-sized enterprises can choose an advantageous address to set up their own websites, and after the establishment, they should be maintained by special personnel and pay attention to publicity, which saves a lot of advertising expenses in traditional marketing, and the extensive use of search engines will enhance the search rate, which is better than advertising effect for small and medium-sized enterprises to some extent. As an important platform for enterprise brand marketing, website is not only a' window' for displaying enterprise products and services, but also a window for enterprises to get feedback and suggestions from users.
product strategy
if SMEs want to use online marketing methods, they must be clear about their products or service items and which products are selected by online consumers. As a target group, because the cost of online sales of products is much lower than that of other sales channels, small and medium-sized enterprises can obtain greater profits through online marketing if their products are properly selected.
price strategy
price strategy is also one of the more complicated issues. The price strategy of network marketing is a direct dialogue between cost and price. Because of the openness of information, consumers can easily grasp the prices of competitors in the same industry. How to guide consumers to make purchase decisions is the key. Small and medium-sized enterprises should pay attention to the performance-price ratio of their products and the characteristics of their products compared with competitors in the same industry if they want to succeed in online marketing in price. In addition, due to the impact of competitors, the price strategy of online marketing should be adjusted in a timely manner. The marketing purposes of small and medium-sized enterprises are different, and the price can be set according to different time. For example, in the stage of self-brand promotion, consumers can be attracted at low prices, and on the basis of calculating costs, profits can be reduced to occupy the market. After the brand has accumulated to a certain stage, an automatic price adjustment system will be established to reduce costs, and timely adjustments will be made according to the supply and demand situation of the variable cost market and competitors' quotations.
promotion strategy
sales promotion. The basic purpose of marketing is to help increase sales, and online marketing is no exception. Most online marketing methods are related to promoting sales directly or indirectly, but promoting sales is not limited to promoting online sales. In fact, online marketing is very valuable for promoting offline sales in many cases. Represented by online advertising. There is no personal promotion or direct contact promotion under the traditional marketing mode in online promotion. Instead, a large number of online advertisements are used as the soft marketing mode to achieve the promotion effect. This practice can save a lot of manpower expenditure and financial expenditure for small and medium-sized enterprises. Through the effect of online advertising, more people can go to big places to explore potential consumers, and through the rich resources of the network, they can reach a cooperative alliance with non-competitors, thus broadening the consumption level of products. Network promotion can also avoid the uniformity of promotion in reality, and can achieve better promotion effect by combining the culture of the enterprise and the corporate culture of the website that helps promote it.
channel strategy
the channel of network marketing should be based on the principle of making it convenient for consumers. In order to attract consumers' attention to our products in the network, we can combine our products with the related products of other small and medium-sized enterprises as the extension of our own products, and the simultaneous appearance of related products will attract consumers' attention. In order to promote consumers' purchase, promotional information, new product information and company dynamics should be published on the website in time. In order to facilitate the purchase, various payment modes should be provided to give consumers more choices. When building the company website, online stores should be set up to increase the possibility of sales.
service strategy
the difference between online marketing and traditional marketing mode lies in its unique interactive mode. The traditional marketing mode is very important in interpersonal communication, and the marketing method is relatively simple. Online marketing can strengthen interaction according to the characteristics of its own products, specific target customers and unique corporate culture, save expenses, and have novel and diverse forms, avoiding the old-fashioned simplification of the original marketing mode.
Recommend a company, Quannuo Enterprise Brand Promotion
Its company,
has formed a series of perfect marketing promotion teams including planning, copywriting, website building, editing, promotion, customer service, data, etc.
Help the enterprise to complete a set of all-round and three-dimensional marketing from the establishment of innovative brand marketing websites and e-commerce websites to the search marketing of enterprise websites
Word of mouth marketing, news marketing, etc.