Zhonghui Design (professional trademark design company) answers:

Excellent trademark logo design can create a unique, easy-to-recognize and memorable image for the enterprise, and strengthen brand recognition. Knowledge. The following are the basic elements in trademark logo design:

1. Text

Text is crucial to trademark design, as it can convey the brand's name, slogan and message. When choosing fonts, you need to consider brand positioning and audience preferences. The selected font style should be related to the brand and consistent with the psychological first impression. Common types include Sans-serif fonts, Serif fonts, Script/Handwritten fonts, etc.

2. Shape

The appearance and shape of a trademark must be concise and clear enough to attract consumers and make people remember it. Curved, geometric or combined types can be tried. For example, if you want to demonstrate technical cutting of clothes or high-speed transmission, you can use wild horses with wings to express stability control and other creative concepts to achieve more attractive visual effects.

3. Color

Color is one of the indispensable elements in trademark design, conveying brand personality, emotion and information. After selecting the appropriate color series, you can create more creative and visually impactful results through color adjustment and matching. For example, blue is usually associated with stability, trust and professionalism, while yellow is often used to express optimism, vitality or innovation.

4. Recognizability

A successful trademark should be recognisable, that is, it can arouse consumers' visual reaction in an instant and make a deep impression in their hearts. This requires that the trademark design conforms to the taste preferences of the audience, is attractive but not too complicated, and is differentiated from other brands. For example, Nike’s trademark uses a simple “swoosh” pattern, but its continuation has been considered a great marketing representative case many times.

5. Sense of the Times

Excellent trademark design should have a certain sense of the times. The trademark should maintain the current style and conform to the aesthetic goals established by the audience, while leading future development trends. Trademarks that keep pace with time and do not lose their excellent qualities amidst changes are often proven to have vitality. Be brave enough to explore possible attempts and gain enlightenment and fantasy from the unknown.

To sum up, the basic elements in trademark design can help create unique, visual symbols that penetrate directly and deeply into people's hearts, providing great help for companies to create a good brand image. Trademark Logo design is A long-term interactive process, the result is more than just the product of a few simple processes. Always paying attention to consumer demand, brand reputation and fashion trends can improve the quality of trademarks and help the company win successful development with practical benefits.

Original trademark design works of Zhonghui Design

The above content is answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional trademark design company. I hope it will be helpful to everyone.