How to register a foreign-related trademark? What is the process of registering a trademark? Let’s take a look at the following article brought to you by the editor: The process of registering a foreign-related trademark?, which may include what you need.

What are the procedures for foreign-related trademark registration?

Approaches

There are two ways to apply for Madrid trademark international trademark registration:

( 1) Entrust a nationally recognized trademark agency to handle the matter.

(2) The applicant shall go directly to the Trademark Office to apply.

Processing steps

(1) If entrusting a trademark agency to handle the matter, the applicant can voluntarily choose any nationally recognized trademark agency to handle the matter. All trademark agencies registered with the Trademark Office are published in the "Agency" column.

(2) If the applicant goes directly to the Trademark Office, the applicant can follow the following steps:

Prepare the application documents and submit the application documents to the International Trademark Registration Office of the Trademark Office. Pay the registration fee in accordance with the "Charge Notice"

Preparation of application documents

1. Application documents to be submitted

(1) Fill in and add An application for international trademark registration in Chinese with an official seal;

(2) A completed application for international trademark registration in foreign language with an official seal or signature;

(3) Domestic Trademark Registration Certificate 》Copy, or copy of the "Notice of Acceptance";

(4) Two copies of the trademark drawings. If it is a color trademark, two color trademark drawings must be attached;

(5) If a trademark agency is entrusted to handle the matter, a trademark agency power of attorney should also be submitted.

2. Specific requirements for filling in the international trademark registration application

(1) The country of origin of the trademark applicant: The country of origin of the trademark applicant refers to China. If the country designated by the applicant for protection is a member of the Madrid Agreement, the three situations available to the applicant in this item should be selected in order, that is, the applicant first evaluates whether it meets the first situation. If so, it should be the first choice. If the first one doesn't fit, then choose the second one. If the second one doesn't fit either, then choose the third one. If all three are consistent or two are consistent, the first one should be chosen. If the country designated by the applicant for protection is a member of the Madrid Protocol, the applicant only needs to meet one of these three situations.

(2) Applicant name:

If the applicant is a legal person, the full name should be filled in; if the applicant is a natural person, the full name should be filled in. In addition, if the legal person has an official English or French name, it should be filled in together with the Chinese name and stamped with the applicant's seal (the legal person should stamp the enterprise or company seal).

(3)Applicant address: You can fill in the requirements in brackets.

(4) Agent name:

Applicants can fill in the form according to the actual situation; if applying directly, leave this column blank.

(5)Agent’s address:

The filling method is the same as the applicant’s address.

(6) Domestic trademark application and registration:

This refers to trademark application and registration in my country, not international trademark registration.

If the applicant files an application for international trademark registration for the same trademark in different categories, the applicant should fill in the application date, application number or/and registration date and registration number of each category one by one in the order of categories.

(7) Priority:

If the applicant requests priority, the date and application number of the first application should be indicated.

(8) Trademark:

The applicant is required to affix the trademark pattern, and the size of the trademark should be in accordance with the requirements of the application.

(9) Request for color protection:

If the applicant requires color protection, it should indicate which colors and which parts of the color require protection.

(10) Trademark transliteration:

Just fill in the standard Chinese pinyin of the trademark here.

(11) Selection of receiving language:

Put a mark in the box to the left of the selected language here.

(12) Goods and services:

This refers to goods and services, which should be filled in according to the categories of goods and services listed in the "International Classification of Goods and Services for Trademark Registration" Fill in order. For example: Category 1, ethanol, industrial alcohol; Category 5, aspirin, baby food; Category 9, audio, picture tubes; when filling in, the ninth category should not be ranked before the fifth category, or the fifth category should be ranked Before the first category.

(13) The contracting party designated for protection:

The applicant puts a mark in the box to the left of the country he wants to protect. For example, the country designated by the applicant for protection is Germany, For France and Italy, applicants only need to check the boxes on the left side of these three countries.

(14) Payment method for this application:

Tick the box to the left of the selected payment method.

Pay the fees

After receiving the completed application documents, the Trademark Office will register the application date, assign the application number, calculate the fees required by the applicant, and report it to the applicant. Issue a "Charge Notice". After receiving the "Charge Notice", the applicant should pay the amount as soon as possible. The Trademark Office will submit the application to the International Bureau only after receiving sufficient remittance. If the Trademark Office has not received the remittance after two months, the application documents and other attachments will be returned to the applicant, and the application date and application number will no longer be retained.

If a trademark agency is entrusted to handle the matter, in addition to paying a certain amount of international trademark registration fees, the applicant should also pay agency fees to the trademark agency.

Receive the "Trademark Registration Certificate"

After the International Bureau receives the international trademark registration application that complies with the "Madrid Agreement on the International Registration of Trademarks and the Protocols thereto", That is, it is registered in the International Trademark Register, and a "Trademark Registration Certificate" is issued to the trademark registration applicant. The "Trademark Registration Certificate" is sent directly to the International Trademark Registration Office of the Trademark Office, and is forwarded to the applicant by the International Office of the Trademark Office. or trademark agency. It should be noted that the applicant must fill in the address clearly (the mailing address can be added). If the applicant's address changes, the change should be made in time.

How to handle various changes after registration

According to the Madrid Agreement and the Madrid Protocol, international trademark registrants can handle the following related matters after registration:

1. Apply for territorial extension to one or more countries for all or part of the goods and services.

2. Transfer or complete transfer of all or part of the goods and services or to all or part of the country.

3. Cancellation of international trademark registration.

4. Give up protection in the relevant country.

5. Delete goods and services.

6. Change the name, address, etc. of the registrant.

The procedures for handling these matters are basically the same as applying for international trademark registration, and corresponding fees should be paid according to regulations.

Application for Trademark Opposition

According to the relevant provisions of my country’s Trademark Law, international trademark registrations that require extension to my country for protection shall be subject to the publication of the International Trademark Announcement. Anyone can object to it within 3 months from January 1st. If the opposition applicant is a domestic corporate legal person or natural person, the opposition application can be mailed directly or through a trademark agency or delivered to the International Trademark Registration Office of the Trademark Office. If the opposition applicant is a foreign enterprise or natural person, it must be handled through a trademark agency.

If an objection is raised against an international trademark registration, the applicant may respond within 30 days from the date of receipt of the notice. If the opposition applicant is a domestic corporate legal person or natural person, the opposition application can be mailed directly or through a trademark agency or delivered to the International Trademark Registration Office of the Trademark Office. If the opposition applicant is a foreign enterprise or natural person, it must be handled through a trademark agency.

The Trademark Office will make a ruling based on the facts and reasons stated by both parties. If both parties to the objection are dissatisfied with the Trademark Office's objection ruling, they can submit an objection review application to the Trademark Review and Adjudication Board within 15 days of receiving the notice of objection decision, and the Trademark Review and Adjudication Board will make a final ruling.

What are the principles of brand naming?

Brand naming should adhere to the following seven principles:

(1) The principle of easy to read and easy to remember

Only when a brand name is easy to read and remember can it effectively exert its identification and communication functions. Therefore, this requires companies to be concise, unique, novel, loud, etc. when naming their brands.

1. Simplicity. The name should be simple, concise and clear, the number of words should not be too many, and it should be easy to spread. For example, when IBM was operating the brand for a long time, consumers could not remember who it was. Later, they found out that it was because of the name. Its original name was International Business Machines (International Business Machines Corporation). Such a name is not only difficult to remember, but also difficult to read and write, and there are great obstacles in dissemination. Later, International Business Machines Corporation was shortened to the three letters "IBM". This conciseness, easy to remember and easy to spread, finally created its image as a leader in the high-tech field as "Big Blue".

2. Unique. The brand name should show a unique personality and be clearly distinguished from other brand names or express unique brand connotation. For example, the name of the "Red Bean" shirt has Chinese cultural characteristics, which can trigger emotions and remind people of Wang Wei's poem "Red beans grow in the south, and spring will send out a few branches." I hope you will pick more of them, this is the most loved thing. ?

3. Novel. The brand name should be fresh, keep pace with the times, have a sense of fashion, and create new concepts. For example, China Mobile launched a communication product targeting young people and named it "M-Zone". It is relatively novel and fashionable, so it is also popular among young people. There are also some restaurant names that are relatively fresh and contemporary, such as "Spicy Temptation" and so on.

4. Loud. It means that the brand name should be catchy and pronounced, and avoid words that are difficult to pronounce or have bad phonology. Such as Wahaha, Shanghaojia, etc.

(2) Respect culture and transcend geographical restrictions

When naming a brand, we must consider that the brand must be adaptable in the future development process. This kind of adaptability must not only adapt to changes in the market, changes in time and space, but also changes in regional space. Specifically, it must adapt to the cultural values ??of consumers and the cultural concepts of potential markets. Due to certain differences in the history, culture, language habits, customs, national taboos, religious beliefs, values, etc. of consumers in various countries and regions around the world, their views on the same brand will also be different. A brand may have a very good meaning in this country, but in that country its meaning may be completely opposite. For example, the panda is very popular in many countries and is a symbol of peace and friendship. However, in Islamic countries and areas that believe in Islam, it is considered a fat pig and a bad symbol. The crane represents longevity in China and Japan, but is seen as a symbol of fools and prostitutes in France. The chrysanthemum is the national flower in Italy, but is an unlucky symbol in France, and is considered a demon flower in some Latin American countries. Another example is bat in our country. Because bat has the same pronunciation as blessing, it is considered to have a beautiful association, so there is "bat" electric fan in our country. However, in English, the word "bat" translated into English "Bat" means vampire.

Many brands in my country are named only with Chinese characters. Due to differences in country, language, culture and other factors, it has become a major obstacle to the internationalization of domestic brands. Some brands use Hanyu Pinyin as a workaround, but this proves to be unworkable because foreigners do not understand the meaning of Pinyin. For example, Changhong uses the Chinese pinyin CHANGHONG as an additional trademark, but CHANGHONG has no meaning in the eyes of foreigners. Hisense, on the other hand, has a global strategic vision and has registered the English trademark "HiSense". It comes from highsense, which means "high sensitivity and high definition", which is very consistent with its product characteristics. At the same time, highsense can be translated as "high vision", which reflects the brand's lofty ideals.

In the international naming of Chinese brands, due to the lack of understanding of foreign cultures, there are always some things that make Chinese people dumbfounded. For example, when the "Fangfang" brand toothpaste and cosmetics entered the international market, the trademark was translated as "FangFang", and Fang means "poisonous snake fang" in English. Who would dare to put poisonous things in their mouth or touch their bodies? Therefore, this kind of brand naming can open up the international market.

(3) The principle of non-ambiguity

The naming of a brand can make consumers think about it, but it must not allow consumers to create ambiguities and associate ambiguities through homophonic associations. For example, Goldlion was originally named "Golden Lion". The pronunciation of "Golden Lion" in Hong Kong is "Jie Lose". Hong Kong and some Chinese in Southeast Asia are more particular about auspiciousness, so for a long time, "Golden Lion" has always been pronounced. No one cares. Later, after Mr. Zeng Xianzi, the head of Goldlion, analyzed the reasons, he divided Goldlion into two parts. The former part Gold was translated as gold, and the second part lion was transliterated as Li Lai. After naming it "Goldlion", the situation changed completely. It can be said that "Goldlion" has been able to develop to this day and achieve such brilliant results, which is inseparable from its beautiful name.

(4) Implied product features

When naming a brand, you can name it from the characteristics, functions, form and other attributes of the product, so that consumers can recognize it from its name at a glance You can tell what product it is. For example, Wuliangye, Sprite, Crest, Band-Aid, Meijiajing, etc., Energizer is used in batteries, which appropriately expresses the long-lasting and strong characteristics of the product; Goodyear is used in tires, accurately demonstrating the rugged and durable properties of the product. Some of their brands have even become synonymous with similar products, making it difficult for newcomers to buy them. The naming of Business Pass has made it almost synonymous with handheld computers. When consumers buy handheld computers, most people will directly name Business Pass and even think that Business Pass is a handheld computer and a handheld computer is Business Pass. Of course, this kind of brand naming also has certain shortcomings. The brand name is highly related to the product, and it is easy for the brand to become synonymous with the product. This may cause trouble for future brand extension and diversification, such as Golden Throat. precious.

(5) Principle of extension

When naming a brand, we must not only take into account the above principles, but also consider the issue of future extension of the brand. If the brand name is too closely related to the product , which is not conducive to the brand's future expansion into other products or other fields. Generally speaking, a brand name that has no specific meaning and does not carry any negative effects is more suitable for future brand extension. For example, Sony (SONY), whether it is a Chinese name or an English name, has no specific connotation. Just from the name, it will not be associated with any type of product. In this way, the brand can be extended to any product field. However, it is difficult for a brand with this type of naming to directly associate consumers with the product in the early stages of being put on the market, which means that it takes a long time for consumers to recognize the brand.

(6) Principle of protectability

Protectability is the principle that a brand name must be protected by law. Therefore, when naming a brand, two points must be considered: first, consider whether the named brand is infringing other brands, and check whether the same or similar brand has been registered; second, pay attention to whether the brand name is licensed within the scope of registration. For example, the "Nanjiren" brand has been used by dozens of manufacturers due to lack of protection. The advertising fees placed by one manufacturer have been used as public expenses for everyone, which is a pity. A large number of manufacturers have begun predatory development and use of the same brand, making it difficult for consumers to distinguish between each other. Faced with the same brand, they have completely different prices and completely different quality. In the end, consumers have to settle the account. When it came to the brand "Antarctic Man", I gradually lost trust in it. This shows how important it is whether a brand is legal or protected.

(7) Affinity Principle

Why consumers prefer your brand over other brands is because your brand has affinity and emotional appeal. Among them, the role of brand name is indispensable.

Therefore, it is crucial that the brand name is friendly. The brand name must take into account the preferences of consumers. It is best to allow consumers to experience attention and benefits from the name. For example, Shufujia makes people feel more comfortable on the skin, and Jinliufu wine is not only friendly, but also caters to the Chinese people's pursuit and desire for blessing culture, which can easily impress consumers.

In addition, when naming the brand, we must also pay attention to the principles of dissemination and contemporaryness of the brand name. In short, remember that choosing a good name for your brand is the top priority in brand operation.

What are the brand naming strategies?

1. Concise and clear.

In a materially rich society, there are so many brands that people do not deliberately remember a certain brand. Only those simple logos remain in people's minds.

Apple Computer is one of the fifty well-known trademarks in the world. Its "bitten Apple" logo is very simple, but it is unforgettable. The entrepreneur used Apple as his logo to commemorate his life while studying computer technology and working in an apple orchard when he was a student in college. However, this logo that he got by accident was very interesting and made people fall in love at first sight. As one of the first brands to enter the personal computer market, Apple Computer was a great success upon its launch, which is inseparable from its simple, clear and unforgettable logo design.

The red hook of the Nike brand can be said to be the simplest logo, but it is everywhere and gives people rich associations. When we were young, after we finished our homework, what we were waiting for was the red check mark from the teacher, which represented correctness, praise, and the smiling faces of our parents. When we grow up, this check mark still follows us like a shadow, when we sign in for meetings and receive awards when we win. Even in our little notepads, we have to put a tick in front of people who have been here or things that have been completed. It represents smoothness and completion. A college student who designed the logo was only paid $35, but today, the hook is worth tens of billions of dollars.

2. Accurately express brand characteristics.

A brand's logo, in the final analysis, serves the brand. The logo allows people to perceive what the brand does and what benefits it can bring. For example, the characteristics of the food industry are cleanness, friendliness, and deliciousness, etc., the characteristics of real estate are warmth, humanity, environmental protection, etc., and the characteristics of the pharmaceutical industry are health, safety, etc. Brand logos must reflect these characteristics well in order to give people the correct impression. Lenovo. M? is just a very common letter, but in the eyes of many children, it is more than just a letter, it represents McDonald's, which means delicious, clean and comfortable. It also uses "M" as its logo. Unlike McDonald's, which has rounded edges and soft tones, Motorola's "M" logo has sharp edges and prominent double peaks to fully express the high-tech attributes of the brand. .

3. The design is aesthetic.

The shape should be graceful, smooth, and contagious, and maintain visual balance so that the logo has both static and dynamic beauty.

Pepsi’s ball logo is a successful design example. The upper part of the ball is red, the lower part is blue, and there is a white streamer in the middle. It is very comfortable and smooth to the eyes. The white streamer It seems to be flowing all the time, giving people a feeling of flying, which is consistent with the comfortable and flying sensory enjoyment after drinking Pepsi.

4. Applicability and scalability.

The design of the logo must be both contemporary and durable. If it cannot adapt to the times, it will be difficult to create a buzz. If it cannot be long-lasting and often changes its face, it will give people a sense of capricious confusion and confusion. Communication costs were wasted.

As a pesticide product, Gunner’s brand logo is a frog pistol. Frogs specialize in eating pests, so it is very appropriate to use it here. However, considering that the Gunner brand will extend to non-pesticide products in the future, The brand logo seems a bit restrictive. The new logo is an image of a gunman, which solves this problem well and has the potential to make this new logo a symbol of the brand.

5. The use of fonts and colors should be strategic.

Fonts must first reflect product characteristics. For example, food brand fonts are mostly bright and smooth fonts to express the deliciousness and happiness that food brings to people; cosmetic brand fonts are mostly slender and beautiful to reflect the beauty of women; High-tech brand fonts are mostly sharp and solemn to reflect their technology and strength; men's product fonts are mostly rough and strong to express masculine characteristics. Secondly, the font must be easy to identify and cannot be left to consumers to guess, otherwise it will not be conducive to communication. Thirdly, the font should reflect personality and differentiate it from similar brands.

In the use of color, we must first understand that different colors have different meanings, give people different associations, and are suitable for different products. Of course, individual people sometimes have very different feelings about colors. Due to different life experiences of people, red can also be associated with violence and terror, and white can also be associated with illness, death, etc. Secondly, the same color will have different associations due to differences in region, culture, and customs. Therefore, when entering different countries and regions, it is sometimes necessary to adjust the colors according to local conditions.

The above is the "Process for Registering a Foreign-Related Trademark" provided by the editor. I hope you will like it!

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