5 articles about marketing activity plans
A plan is a written plan that explains the time, place, purpose, expected effect, budget and method of action. How should we formulate a plan? Now I will bring you a marketing activity plan. I hope you like it! About marketing activity plan 1
1. Promotional theme
Young people live a good life, Young or Never!
2. Promotion time
__ x month x day
3. Promotion location
Three major campuses __Campus Business Hall
4. Promotional Information Release
__The Business Hall notifies Campus Telecom mobile phone users in the form of text messages:
Dear students:
Hello!
The __ business hall of the college will hold the "__ mobile phone into campus" promotion event from x, month x, __ year to x month x, __ year. __Pre-deposit 200 yuan of phone credit on your mobile phone to get a package, and you can purchase the phone for 0 yuan, with many discounts.
Users who participate in the event will have the opportunity to draw the grand prize - a black and white mobile phone. We look forward to your arrival.
5. Promotion plan
1. During the event, all campus users who purchase __ mobile phones will receive a portable travel speaker as a gift.
2. During the event, any campus user who tops up 50 yuan in phone bills at the __ business hall can receive a beautiful gift with the payment slip, which is for personal use only.
3. During the event, new campus users who join the Internet will have the opportunity to draw the grand prize - a black and white mobile phone.
During the event, after users purchase the __ version__ mobile phone at the terminal retail price of 1,999 yuan, and then pre-deposit 200 yuan at the same time, and apply for the main package, they will receive 1,999 yuan of phone credits, of which 200 yuan of pre-deposited phone credits are It will be refunded in the month after joining the network, and the free phone bills will be refunded starting from the month after the user signs up for the contract.
Users of __version__ mobile phones can choose the Lexiang 3G package or the Flying Young 39 yuan package. However, the campus telecommunications business hall currently does not open bare-metal sales for __ mobile phones. Users who need to purchase bare metal can go to the electronic channels of __ manufacturers.
6. Promotion budget
Gift quantity and price:
The gift price is controlled at 10 yuan each, and 1,000 gift portions are required.
There is one black and white version of the Apple __ mobile phone, with a market price of 4,999 yuan each.
Preliminary estimates of the cost of the gift are approximately 20,000 yuan.
About marketing activity plan 2
1. Promotional activity time:
March 6-9, 20__
2 , Execution market:
Wuhan area, Changsha area, Xianning area
3. Activity method:
1. During the activity period, all business customers who have made reservations in advance All can enjoy a hot spring package of 123 yuan/person, and travel agencies who book in advance can enjoy a hot spring package of 99 yuan/person.
2. The hot spring package includes: fish spa pool, a rose, a sachet, a beauty mask, and a glass of freshly squeezed juice.
April and March promotions:
March 1st - March 31st
1. Price packaging:
" "Intimate Couple" package (for hotel guests):
Two-day tour for "Intimate Couple" (applicable to two people, including hot springs, fish spa, and one night in a double (double bed)):
Two hot spring tickets (rack price 168 yuan/ticket, package price 98 yuan/ticket) Fish therapy for two people (rack price 30 yuan/person) Standard double (large bed) room/night (rack price 918 yuan, today’s price for individual customers is 588 yuan), and the price is based on the previous price of 598 yuan.
5. On-site activity content:
1. Hot springs:
Visible romance: During the event, choose 5-8 suitable ones in the hot spring area Put fresh rose petals or other petals into the hot spring pool (you need to communicate with the hot spring department about the specific petals that can be placed, and the petals must be fresh, gorgeous, and clear) to create a visible romance in the hot spring. Be sure to pay attention to the freshness and cleanliness of the petals, and replace them in time according to the degree of consumption of the petals.
Smellable aroma: During the event, select 3-5 suitable hot spring pools in the hot spring area and transform them into red wine pools and lavender pools. The concentration of red wine should not be too low, so that consumers can To clearly smell the aroma of red wine, the lavender pool should also ensure a strong aroma; and for all other hot spring pools with added ingredients, pay attention to the adjustment of the amount of added materials and formula, so that consumers can smell the real aroma.
Feel the delicacy: During the event, increase the number of milk hot spring pools to 3-5,
And the added creamer should ensure that the hot spring pools are white, allowing consumers to feel Get the delicate lubrication of milk.
Audible elegance: During the event, the background music in the hot spring area will be replaced with more lyrical piano music, violin music or more soothing songs.
2. Value-for-money gifts: On the "March 8th Festival" day, all female guests who come to the store will be given a beauty mask so that sisters can carry out their beauty to the end; a sachet will be given as a gift so that sisters can enjoy the hot springs. Take the fragrance home;
6. Division of work among various departments:
Hot spring department:
1. Purchase red wine in advance for women to use in hot springs. Milk, dried roses, lavender, facial mask, sachet.
2. Purchase x boxes of fresh roses on the same day.
3. On March 8, the men’s and women’s dressing areas will be interchanged, and the second floor will be entirely used for women’s dressing areas.
4. It is guaranteed that all hot spring pools and shower areas can be used normally on March 8th.
Engineering Department:
1. Assist the Hot Spring Department to conduct an inspection of each business location of the Hot Spring Department before March 5.
2. Assist in hanging banners.
Marketing Department:
1. Make two banners before March 5 and hang them in the hotel, hot spring lobby and entrance.
2. Design advertising samples in advance and carry out advertising dissemination in Wuhan and Changsha areas.
Security Department:
1. On March 8, two security personnel were arranged to direct the parking of vehicles in front of the hot spring lobby.
2. Please ask security personnel to supervise the ticket scalping site in front of the hot spring area.
Purchasing Department:
1. Purchase the materials needed by each department according to the required items.
About marketing activity plan 3
1. Types of clothing promotion plans
With the different purposes of clothing promotion, clothing promotion plans have the following different types:
1. Combined with the marketing strategy of the year
Specialty stores have the closest contact with consumers. The relationship between the company and consumers depends on the display of marketing communication strategies, and different themes are launched every year A marketing strategy can build consumers' awareness of the brand image and make it more positive. Therefore, the annual clothing promotion plan combined with marketing strategies will make the brand image stronger and consumers will have a better impression of the brand. At the same time, combined with marketing strategies, it can also make the brand image stronger. The use of resources is more concentrated and has sustainable benefits. For example, a casual clothing store's annual marketing communication strategy theme is community life partners. The clothing promotion activities held take the community as the main target group to show care for the community and the belief in living together. Therefore, a community leisure competition clothing promotion event is held. , to unite community emotions and increase community consumers’ favorability towards our store.
2. Consider the performance gap between off-peak and peak seasons
Almost any brand will have the characteristics of seasonal trends, and the performance will change at different rates. Therefore, this characteristic should be considered in the annual business plan Of course, the planning of clothing promotion activities must consider the impact of off-peak seasons. Clothing promotions in off-season will not only delay the decline in performance, but also try to use image-based clothing promotions to increase brand image awareness. Clothing promotions in peak seasons Because competition is fierce, performance achievement is usually the main goal.
3. Integration of seasonal characteristics
Festivals include national holidays and non-national holidays, national holidays such as National Day, etc., and non-national holidays such as Valentine's Day, Mother's Day, Father's Day, etc. , In addition, Chinese traditional customs and festivals cannot be ignored.
4. Annual clothing promotion calendar
The annual clothing promotion calendar takes the annual marketing plan as the strategic starting point and expresses the clothing promotion activities throughout the year in the form of a calendar. The purpose is to enable brands to fully grasp the key points of annual clothing promotion activities from a strategic point of view, and at the same time, to plan clothing promotion activities with an integrated marketing strategy.
2. Themed clothing promotion plan
The so-called themed clothing promotion plan refers to a specific purpose or project-based clothing promotion plan, which is most commonly used in store openings, anniversary celebrations, etc. Social specific events and business district activities.
1. Store opening
Store opening represents the development of new access points and the extension of service areas. It is a major event for a specialty store. How many customers can be attracted during the opening period will affect The performance of future store operations is therefore usually matched with clothing promotions during the opening of the store to attract crowds and stimulate purchase desires. The operation of a store depends on the retention of customers, so customer information is very important. Therefore, clothing promotion activities during the opening period have to be more thoughtful. You might as well use the opening clothing promotion to leave customer information as the basis for future business development.
Since a store has opened, of course it also has an anniversary, so anniversary clothing promotions have become the most hyped topic at present. Although anniversaries happen every year, if you can add a little more creativity and use more treats, you can still get out of the stereotype and create fresh topics.
3. Specific social events
In addition to sales, specialty stores are also information circulation centers on another level. Therefore, specialty stores must respond to events that occur in society. Be sensitive at all times. When you are in contact with customers, you can use it as a chat topic to bring them closer to each other and build emotions. When a certain event occurs, you can also hold clothing promotion activities. One way is to show that the company cares about the society, and the other is to stimulate purchases and improve performance. .
About marketing activity plan 4
(1) Purpose of the activity
1. Increase the popularity and reputation of the Internet cafe in the neighborhood
2 , Retain customers and attract new customers through activities
3. Use word-of-mouth promotion of activities to increase traffic (consumption).
(2) Theme (Advertising Language)
1. New Internet World
2. Our Hero in the Vast Land
( 3) Activity Creativity
(Creativity 1): Green Internet Cafe
The integration of coffee shops and Internet cafes (metropolitan cities) - the integration of milk tea shops and Internet cafes (county towns)
(Creativity 2): Game Life
Internet cafes are themed with fast Internet speed and games (hiring professional game players as network administrators)
(4) Activity Execution
1. Recharge and get free, recharge 100 and get 20 for membership card, recharge 200 and get 50 and other preferential activities.
2. During the event, some DM orders will be issued, mainly in crowded square areas near schools.
3. Customers who recharge their membership for the first time will receive a free cup of milk tea.
4. Provide takeout service so that customers can have something to eat at any time.
5. Special promotions from Monday to Friday, 3 yuan per hour on weekends, 2.5 yuan per hour from Monday to Friday
6. Birthday special, how many are free? Hours~~ (set according to the store itself)
7. Lottery activities, customers can draw a lottery on the computer within the specified time and win small prizes such as fruit drinks
8. With takeaway If you cooperate with small restaurants, you can help bring in more customers, and they can help you distribute some flyers (when customers come to eat)
Note: The above content can be implemented according to the size of the Internet cafe.
(5) Environmental Atmosphere
1. Place some potted plants on the table, which will make you feel comfortable and good for your health.
2. Try to ensure that the environment is not too noisy. If someone makes trouble, deal with it as soon as possible.
(6) Service attitude
1. Cashiers should not be too lax and should greet customers with a smile
2. If customers have any questions, the network administrator It must be handled in a timely manner
3. When a customer orders food, the front desk (cashier) helps the customer order and deliver food.
(7) Facility guarantee
1. Machines with problems should be repaired in time.
2. The air in the room needs to be clear. It is best to make it a smoke-free Internet cafe, and a smoking area can be set up.
3. Computers, tables, and floors need to be free of residual garbage. Toilet hygiene needs to be done well.
4. A shower room can be set up for customers to take a bath. (Consider whether to set it based on the flow of people around you and the economic circle)
5. The bar needs to note some fruit drinks and snacks. Customers can place orders on the computer and they will be delivered. (Timely)
6. The "Safety Exit" sign needs to be clearly visible, and the "Fire Extinguisher" also needs to be kept in a conspicuous place.
7. Increase the Internet speed. The Internet speed should not be too slow, so that customers can use it comfortably.
About marketing activity plan 5
1. Market environment analysis:
Macro analysis: Huangcai is located in the west of Ningxiang, an important town. Cuiping, Jinma , Baihe, Guan'ao, Badushui, Zuta, Jingchong, etc. are close to Huangcai, and there is a broad customer source space.
Micro analysis: There are five or six shopping malls and numerous shopping malls in this town. There may be new wholesale and grocery stores opened in the future, so this shopping mall must be eager to transform and improve its business methods.
2. Shopping mall positioning analysis:
There are few enterprises in this town. The main sources of residents' income are:
a Income from working outside
b Agricultural income, sideline income
In view of this situation, our store should position mid-to-low-end products to A self-selected shopping mall that mainly sells daily necessities and food.
3. Analysis of shopping mall purchase channels and methods:
Reducing purchase costs is the most fundamental factor in the development of our store.
a Purchase goods in hypermarkets to reduce the cost of goods. The nearest hypermarket to our store is Gaoqiao Market.
b Sign contracts with suppliers and adopt monthly settlements, which is conducive to the purpose of financing. , purchase new products to order as needed.
c The supplier delivers goods regularly, saving on shipping costs.
d. Reach an agreement with the supplier to make profits through commission. This will facilitate the disposal of the goods and allow the store to concentrate on sales without having to consider the remaining inventory.
e Always pay attention to market trends, so that our products are eager to be replaced.
4. Analysis of internal management of shopping malls
a Create a good store environment. (Appendix)
b Employees dress uniformly to give people a professional feel and attract customers.
c Employees put service first to retain customers. Treat customers with a smile, 5 meters to pay attention, 3 meters to watch, and 1 meter to strike up a conversation.
d The store should have an inspiring and uplifting slogan.
"Start with small things, start by yourself, do your best, and look to the future"
e Adopt a store manager responsibility system.
Morning and evening meetings are held every day. The morning meeting explains today’s tasks and new trends. Summary of the evening party, employees reported information.
5. Shopping mall sales and customer analysis
Sales are the first step for our store to make profits. If our store wants to make a profit, we must devote ourselves to sales.
Sales: a. Adopt employee accountability system and use sales competitions to increase motivation and sales.
b. Host a promotional event every day to attract customers.
c Adopt fixed-point special prices every day.
d Attract customers with “affordable prices every day”.
(see appendix for a, b, c, d)
Customer: a Establish customer files and conduct online marketing.
b Employees reflect the latest customer developments and meet new needs.
6 Analysis of Shopping Mall Name and Development Space
Shopping Mall of People’s Choice is a shopping mall that has been operating for decades and has a fixed customer base. It will have greater development opportunities in the future.
1 Registered trademarks
Registered under the names of "qm quanmin", "qm quanmin self-selected", "qm quanmin shopping mall", "qm quanmin store", etc. There are two trademark registrations Advantages:
a. Registration of a trademark gives customers instant trust and retains repeat customers.
b You can open a franchise chain store, unify the marketing plan, achieve the purpose of financing, and expand the scale of the store.
2 Self-created products
Some of the products our store currently operates are bulk products without trademarks. Our store can package them with its own trademarks.