kv:KEY VISION (visual main screen).
kv is the design of the main visual screen.
KV refers to the visual main screen, which is a common term used in graphic design. It is the matching method of pictures and texts of the theme content, including fonts, colors, pictures, and the emotions conveyed visually, etc.~.
Graphic design, also known as visual communication design, uses "visual" as a way of communication and expression, creating and combining symbols, pictures and text in a variety of ways. Make a visual representation that conveys an idea or message.
Graphic designers may use professional skills in typography, visual arts, page layout, computer software, etc. to achieve the purpose of the creative plan. Graphic design can usually refer to the process of making (designing), as well as the final finished product.
Common uses of graphic design include logos (trademarks and branding), publications (magazines, newspapers and books), print advertising, posters, billboards, website graphic elements, logos and product packaging.
The term graphic design comes from the English "graphic". Before the formation of modern graphic design, this term generally referred to various graphic art forms formed by printing. Therefore, at that time, the word was used in conjunction with "art" and was collectively referred to as "Graphic design".
The term "flat" at that time meant not only that the work was two-dimensional and flat, but also that it was mass-produced and therefore distinguished from a single piece of art. The word design is derived from the Chinese translation of the word "design" in Japanese.
When the Japanese word "design" is translated, in addition to the word "design", it is also composed of Chinese characters such as "meaning craftsmanship", "pattern", "composition", "shape" and so on. word to mean "design". So when understanding what "design" is, we can first explain these words: The English design comes from the Latin de-sinare, which means "making a mark".
Reference material: Baidu Encyclopedia of Graphic Design