Some enterprises spend a lot of money on publicity, throwing advertisements all over the place. After constant "magic sounds around the ears", some slogans are well known and even spread into classics. Then, in order to protect the slogan that the company has spent a lot of money to build, the company will choose to register it as a trademark. Can the slogan be registered as a trademark? How to improve the probability of successful registration?

1. Can advertising language be registered as a trademark?

According to the provisions of the Trademark Law, the following marks may not be applied as trademarks:

(1) Only the common name, pattern and model marks of this product may not be registered as trademarks;

(2) A mark that directly indicates the quality, main raw materials, functions, uses, weight, quantity and other features of a product shall not be registered as a trademark;

(3) Other symbols lacking distinctive features shall not be registered as trademarks.

After use, the logo has obvious characteristics and is easy to identify, so it can be applied as a trademark. Therefore, if an enterprise wants to apply for the registration of advertising language as a trademark, the first thing to understand is to make the advertising language remarkable. If the advertising language is unpopular and not prominent, it is difficult to register as a trademark.

2. how to improve the pass rate of registered trademarks of advertising language?

(1) Improving the salience of advertising language

Applicants should pay attention to improving the characteristics of advertising language when designing advertising language. For example, applying for registration of successfully registered trademark combination advertising languages together can improve their importance and the probability of successful application.

(2) Improving the popularity of advertising language

Since its establishment, Li Ning has been trying to publicize the slogan "Anything is possible" to improve its popularity. At the same time, he also established a unique correspondence between the slogan and its goods or services. This method makes the slogan successful, so it can be successfully registered as a trademark.

of course, before registering a trademark, we should also make a trademark approximate inquiry to see if our trademark is the same as or similar to the trademark that others applied for first. If you don't see the same or similar situation, the company should take the time to apply for registration.