Nike, Adidas, Italian Lyon Clothing, Dutch Tos Clothing, H&M, French APOOP Clothing, American Light Industry Association Clothing Branch, American SIM Clothing Holdings, Versace, Benetton, ONLY, Italian Ma Royal Family Shoes, Nike Shoes, Puma of Germany, GAP Brand Chain, Zara\Deco and many other international brands. Domestic cooperative brands include: Oshili, Gedi, Aiwei, Baili, Metersbonwe, etc.
In 1999, Wang Shiru founded the Clothing and Fashion Buyers Alliance Enterprise in China. Currently, there are more than 1,500 member companies, covering clothing wholesale, work clothes, children's clothing, underwear, home bras, men's and women's fashion and jewelry. Jewelry business. After these companies join the buyers' alliance, they have extraordinary capabilities in sharing distribution channels, styles, and processing resources. Of course, companies are also very strict in selecting buyer alliances.
In order to better promote fashion, Mr. Wang Shiru also actively conducts targeted training for buyer students, who are generally the main founders of clothing and fashion brands or important design and buyer personnel. These students come from Europe, the United States, Japan and South Korea, and among them, students from China account for a large proportion.
His main works are composed of first-hand experience in the market and actual operations. His teaching style is pragmatic, does not pay attention to rules, and is very practical. However, the price of its courses is much higher than that of some well-known trainers in China, Europe and the United States.
Wang Shiru’s buyer model theory was rumored to be recommended by the French Business School as a Nobel Prize nominee for the Economics Prize in 2005. However, Wang Shiru and the French Business School had a dispute over the teaching method in August 2005. After the deadlock, there was no follow-up. He himself is the most controversial person in the European and American fashion circles, and he is also very controversial by some original brands in China.
After Wang Shiru's "Born to Be a Rogue" was published in France in 2004, he was fully boycotted by international property rights protection organizations, believing that his theory undermined property rights and innovation. However, many entrepreneurs and actual developers of international first-line brands and Chinese brands who follow Wang Shiru’s theory and his own believe that Wang Shiru’s buyer model theory and practical operation do not blindly require plagiarism and copying of other people’s inventions and design results. , but another type of rapid development and innovation. These companies and entrepreneurs themselves highly praise Wang Shiru and his buyer model theory. The practical work under the guidance of this theory must have brought great influence to the market and product development of the company. Quite a profit.
Wang Shiru himself also owns many clothing brands in Europe and the United States. In the United States, everyone knows Qin Yu Clothing, and in France there is the fashion brand WOOG. In China, Guangzhou Baima alone also has 70 wholesale brands. There are many, and their operating methods are relatively scattered. The clothing brands they operate can be seen in different wholesale markets in China. However, they do not have a completely centralized brand company to manage them. Those who operate these brands are Wang Shiru who have been buying them for many years. As a professional student, ordinary buyer students cannot enter his clothing brand system. In China, there is also one company operating in Shenzhen called LABEL. W's mid-to-high-end women's clothing... Most of its operations are wholesale brands. In terms of operations, the managers of these brands are said to be its main partners. The business style also adheres to Wang Shiru's work style. It does not follow common sense and also makes people feel uncomfortable. People have always been unable to see the actual operating conditions. There have always been legends about its brand in the wholesale markets of Baima and Shisanhang in Guangzhou, Dahongmen in Beijing and Wenzhou, Zhengzhou, Shanghai and Hangzhou, and some say. At least 5 billion will be made a year, of which Wang Shiru’s buyer alliance companies will provide support.
Introduction to the Buyers Alliance:
It is formed from different professional products in the apparel industry and is divided into three levels. The first level is design, production and supply enterprises; the second level is channel management enterprises; It is an auxiliary enterprise. After these enterprises are united, they set up a shareholders' meeting and management.
Wang Shiru is the chairman of the shareholders’ meeting; each shareholder’s capital contribution is 100 million yuan. It is currently rumored that the buyer alliance’s corporate capital flow is hundreds of billions of yuan.
The operation method is: channel enterprises mainly carry out channel construction, brand management and sales, and feedback market demand information and new product information.
After mass production by design, production and supplier companies, they are distributed in batches to different channels and different brands. We often see a clothing product on the market sold in mid-to-high-end shopping malls, wholesale markets, and even street stalls. It is also sold on the website, which can generally be regarded as a product of the buyer alliance. It is very flexible in operation, and because it has a huge channel, the amount of customization of each product is very large, such as men's and women's T-shirts, the buyer alliance system Every year, suppliers in Guangzhou produce tens of millions of pieces, and a single model can sometimes reach millions of pieces. After these products were released through different channels, they had a huge impact on the market. Because the buyer alliance’s capital and development and production are very fast, it has considerable influence in the Chinese apparel market. These companies generally do not participate in chambers of commerce or other activities organized by the domestic government. Those who participated in the past will withdraw after joining the alliance. Now...
The Shanghai company and related holding companies in Shenzhen represent ten high-end women's and men's clothing brands in Italy, France and the United States, and most of them buy out the rights to operate and use trademarks in the Chinese market. Women's clothing liu.jo; A.LANGE&SOHNE and other major brands; men's clothing Lunruilun, etc. Other brands are mostly wholesale market fast brands.