Double Eleven is not strictly a nationally recognized holiday, but an online promotional event held by Taobao Mall in 2009. Later it slowly developed into a "shopping carnival" in which all people participate. It is a corporate organization and a public participation event, not a formal holiday. In addition, Double Eleven is ridiculed as Singles' Day because it has four "1"s. Like the Shopping Festival, it is not a holiday officially recognized by the country. However, Singles' Day can also be regarded as a representative product of campus fun culture. one.

The Double Eleven trademark has been registered by Alibaba. Alibaba applied for trademark registration with the Trademark Office on November 1, 2011, and obtained the exclusive right to the trademark on December 28, 2012. Double Eleven has become an annual event for China’s e-commerce and has gradually affected the international e-commerce industry. Large e-commerce websites such as Tmall, JD.com, and Suning.com generally use this day to carry out large-scale discount promotions.

During Double Eleven, commodity prices on major e-commerce platforms will be reduced. Double Eleven prices are basically the lowest prices in the four months from September to December. The e-commerce platform will check the store's quotation. If the price is false or does not meet the low price requirement, it will not be allowed to be put on the shelves for sale on Double Eleven.

For more information about what Double Eleven is, enter: /ask/1011511615723130.html?zd to view more content