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PS New Year’s Day poster production-How to make New Year’s Day promotional posters

How to use photoshop to make posters

1. Open the PHOTOSHOP software, click the file button on the toolbar in the upper left corner and then click the New button to create a new file 2. After setting the parameters, click OK and see Go to a layer. The poster here is based on the poster in my store as an example. Sellers can design it according to the style of their own store. Let’s consider the background issue first. Since New Year’s Day is approaching, the background should be in festive red. Mainly, this can attract customers more and add a festive atmosphere. We need to find some materials

1. Here is a website - Zoku.com, which has a lot of good-looking materials. For everyone to choose. Enter the website and enter posters in the search box. The previous conditions define the default search material

2. You will search for many materials. Sellers can choose according to the style of their own store. Here I chose a big promotion one. The English font is more eye-catching, and it looks very dazzling when paired with red.

3. After opening, there will be a preview image, and then click on the Thunder download below to download the material. 3. Import the material into the layer created in PS

1. First open the compressed package of the material. The JPEG format is the preview image. We select a file with the same file name to open in EPS format. We will get into AI software.

2. What we open here is the vector material. The difference between vector images and bitmaps is that vector images will not be distorted no matter how they are enlarged in AI. Click the small black arrow on the left toolbar and open it again. Click on the vector materials, we need to ungroup these materials, then right-click and select Ungroup.

3. We need the red background of this vector material to be the background of our poster. We click on the red part and see that only the entire red background is selected, and then we drag it. Move it to the layer we created before in PS. 4. We need to change the size of the vector layer so that it covers the whole layer. We now right-click on the layer and select Rotate 90 degrees with the pointer.

5. Then drag the material to align the left and top sides of the layer, and at the same time pull the border of the material to change the size, so that the border of the material and the edge of the layer are fully aligned.

6. Click Enter, then find the layer column on the right, right-click on the smart vector layer and select Rasterize layer. The purpose of this step is to reduce the size of the final output file. .

7. In this step, we need to drag the text material in. The steps are the same. We first enter AI. In order to facilitate our selection of text material, we can first delete the red background in AI. , click on the red part of the background to select it and press the DEL key to delete it. If the background is divided into blocks and is not clean, you can delete it multiple times. If you delete the part you want by mistake, press ctrl+z to return to In the previous step, we only need large text material here. When there is only large text left in the AI, we press ctrl+a to select all and drag it into PS. How to make New Year's Day promotional posters

The specific tutorials and methods of using PS to make New Year's Day promotional digital posters are as follows:

First, we need to type out 2023 separately, and then the 0 in the middle of our screen A circle can be used instead.

2. Let’s hide the other numbers first, then select the pen tool and select the shape here.

3. Then we set the color to dark red, draw a shape along the upper half of the number 3, and then we move the shape below the number.

4. Next we add a mask to the shape and use the gradient tool to pull out some transitions. In this step we create a shadow effect from the first step.

5. Then we continue to use the pen tool to draw shapes, add masks, and use gradient transitions to create the second part of the shadow. Then we add a Gaussian blur to this shadow to make the shapes in the picture less rigid. Use the Pen Tool again to draw the third part of the shadow.

6. The method is the same as the previous step, which is to add a mask and use a gradient to create a transition. The same goes for the last part of the picture. At this point our digital effect is basically completed.

7. Use the same method to create other digital effects, and then we find a time material and it’s done.

The origin of New Year's Day

New Year's Day, also known as "Gregorian New Year", refers to January 1 of the current Gregorian calendar. But before 1911, "New Year's Day" was today's "Spring Festival", which is the Lunar New Year. New Year's Day is a legal holiday in many countries or regions in the world, such as the United States, the United Kingdom, mainland China, Hong Kong, Macau, Singapore, Taiwan, Japan, South Korea, etc. Among them, the People's Republic of China and Singapore have one day off as a statutory holiday, and Japan has six days off, from December 29 of the previous year to January 3 of the next year. In terms of customs, "New Year's Day" mainly wishes each other in various ways, and New Year's cards are the main form. How to make a New Year's Day poster_How to make a New Year's Day poster in PS

What I am making is a New Year's Day poster, and New Year's Day is a festive and happy holiday, so the color I used for the background is red, which contains activity and enthusiasm. The meaning is more in line with the New Year's Day poster. I also added firecrackers on the background to better highlight the festive atmosphere of the New Year's Day festival. Then, type out all the content needed for New Year's Day, and then we can do some simple typesetting. The reason why we say simple typesetting is because there will be other content later, and we will definitely need to type the previous ones. Modify and integrate the layout so that the effect will be better. I put the most important thematic text in the center of the entire poster, because the center is where people see it first. People will know what kind of poster this is at a glance, so I put the sub-level text below. The picture below is part of the entire poster, which contains two materials: background and text expression.

The picture above refers to two materials: background and text expression. Now this picture has a decorative effect. As mentioned before, this is a New Year's Day poster. Since it is a New Year's Day poster, people should be in a happy, lively and excited mood. Therefore, in order to match the theme, the decorations I used all express festive effects. I placed five lanterns with the word "Fu" on the top of the poster for the most decorative effect, and a firecracker was hung on the outermost lanterns on the left and right sides, in order to cater to the festive atmosphere. I used dots, lines, and surfaces around the text, because posters are a type of layout design, and the basic elements of layout design are dots, lines, and surfaces. Points, lines, and surfaces are the basic elements that constitute visual space, so I used points, lines, and surfaces in the poster.

Because there is space on both sides of the middle of the poster, I added a small part of the content and placed it in the blank space on both sides. The content added on the left is a dot, and the content added on the right is a couplet. At this point it can be said that this New Year's Day poster is finished. The next step is to deal with some details. The first thing to deal with should be the layout. A lot of content has been added before, so the layout needs to be integrated. The picture below contains the entire poster. For all content, you can compare this picture with the previous two pictures, and you will find that the layout is different.

First: The content in the center of the poster has been changed. The distance between the text and the points and lines was a bit far before. After the change, the distance between them is now very close, unlike before. It's so unfamiliar, but there's a sense of intimacy.

Second: The content at the bottom of the two previous pictures was highlighted during typesetting, so I took advantage of this integration of typesetting to change it.

These are all layout details. Later, we will observe whether the color matching of the entire poster is suitable. If there are no problems with the color and layout, then the entire poster will be completed.