Cultural connotation of product naming:
Naming plays an important role in business competition, and a firm must have a good name. A good name is a great asset for an enterprise. A good name should be easy to remember, easy to understand, catchy, internationally accepted, associative and unique.
it is a simple way to reduce the cost of the enterprise by combining the enterprise name with the trademark name, so as to achieve the effect of killing two birds with one stone in advertising. Trade names and shop numbers are also a rich and interesting phenomenon of folk culture. The similarity of trade names should also be noticed and avoided as much as possible. Trade names are the specific signs that distinguish enterprises from each other, but it is a pity that there are more and more similar names of enterprises in China. Some enterprises do not rely on their own efforts to create their own reputation and popularity, but do everything possible to copy other people's well-known business names, which makes consumers misunderstand, and they mistakenly think that this can expand their influence and product sales.
The trade name of an enterprise is not only the symbol and symbol of the enterprise, but also the carrier of its reputation and strength. Enterprises should pay attention to the significance of the trade name. Enterprises in some coastal cities have thrown away old firms and started new ones. The name of a well-known enterprise has a high gold content, and the method of naming enterprises with location and product category, which was used in the past, is gradually being updated.
Naming plays an important role in business competition. A firm must have a good name. A good name is a great asset for an enterprise. A good name should be easy to remember, easy to understand, catchy, internationally accepted, associative and unique.
The trade name of an enterprise is not only the symbol and symbol of the enterprise, but also the carrier of its reputation and strength. Enterprises should pay attention to the significance of the trade name. Enterprises in some coastal cities have thrown away old firms and started new ones. The name of a well-known enterprise has a high gold content, and the method of naming enterprises with location and product category, which was used in the past, is gradually being updated.
it is a simple way to reduce the cost of the enterprise by combining the enterprise name with the trademark name, so as to achieve the effect of killing two birds with one stone in advertising. Trade names and shop numbers are also a rich and interesting phenomenon of folk culture. The similarity of trade names should also be noticed and avoided as much as possible. Trade names are the specific signs that distinguish enterprises from each other, but it is a pity that there are more and more similar names of enterprises in China. Some enterprises do not rely on their own efforts to create their own reputation and popularity, but do everything possible to copy other people's well-known business names, which makes consumers misunderstand, and they mistakenly think that this can expand their influence and product sales.
Enterprises should know the following skills when naming their products:
Explain the skills of product naming in detail
1. It is easy to remember and read smoothly.
product naming should be concise and avoid using technical terms and complicated words, so that consumers can understand it at a glance and read it fluently. So as to have a deep impression on this product. The "Goldlion" tie of Hong Kong products has won a favor, and money and bonuses have come together, which has created a spiritual temptation for consumers, thus effectively promoting the market sales of this product.
2 is worthy of the name.
product names should be related to the characteristics and functions of the products, so that consumers can have a certain understanding of the characteristics of the products as long as they see or hear the names of the products. For example, the drug "Intestinal Insect Clearing" is a very appropriate name, which not only reflects the characteristics of the product, but also tells its practical function, which is convenient for consumers to accept it in a very short time.
3. avoid similarity.
Panasonic series color TV sets, known as the "King of Painting", landed in China market and achieved great success. After that, the home appliance market rose in unison, and heroes from all walks of life claimed to be the king, such as Sanyo's "Emperor", "Peony Flower King" and Konka's "Color Overlord". In fact, a product does not have to be named "King" or "Overlord" to be convincing and attract consumers. Sony, which is also a new color TV with big screen, named it "New Century", emphasizing that it used the cutting-edge technology of the 21st century. Hitachi, on the other hand, advertised that its products can bring perfect visual enjoyment to consumers, and named it "Dazed Color".
4. Do as the Romans do.
When foreign goods enter China or domestic products enter the world, there is a problem of name translation. Once a name is translated, it is a successful advertisement, otherwise it may be shot in the foot. Hong Kong manufacturers are quite good at naming foreign goods. The original name of a local imported watch has no special meaning: they translate it into "Tie Da Shi" according to the homonym, which makes people feel punctual. And our country's "goat" brand alarm clock was literally translated when it was exported to Britain; As a result, the market is bleak. The word "goats" originally means "immoral man" in English. Although it is cheap and good, it is still ignored. For business operators, it is necessary to make great efforts in product naming, and never engage in it rashly.
5, full of personality.
product naming should reflect a uniqueness, and don't join in the fun behind others. Want to taste the "strange taste" psychology; Wahaha, a children's food in Hangzhou, conforms to the romantic characteristics of children and has a unique style. Because of the good quality of products, these two products have been sold well in the market for a long time.
6. The art is implicit.
product naming should give people an artistic charm, so that people can consciously or unconsciously recognize and accept their products while appreciating beauty. For example, the word "Xiafei" in "Xiafei" brand cosmetics implicitly quoted the famous sentence "Sunset and Lonely Qi Fei" in the preface to Tengwang Pavilion by the Tang Dynasty poet Wang Bo, implying that using this cosmetic can make people stay young and beautiful forever, and at the same time give people a sense of elegance and luxury; A commodity that specializes in treating body odor is not called "body odor net", but named "Xishilan Xiaxia", which gives people a beautiful taste in implication.