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What is the role of modern public relations in social organizations?
What is business etiquette

Business etiquette is the art of people in business communication

For example, asking for a business card:

One thing to ask for a business card is to be able to get it, and the other is to leave a good impression on the other party

There are four conventional methods to ask for a business card

1. Transaction method. If you want to take it first, you must give it first

2.

3. humility. How to ask you for advice in the future, be courteous and pay attention to the object, such as facing a young lady

4. Equality law. How to contact you in the future?

Art of using communication tools:

Business communication is about rules, that is, the so-called Fiona Fang cannot be achieved without rules. For example, when using mobile phones, we should pay attention to: don't ring, don't listen and don't go out to answer. Turn off your mobile phone after exchanging pleasantries with people, so as not to make people feel that you are half-hearted, and you are beating and ringing in the communication with people. We should distinguish it from migrant workers calling.

Business etiquette is used for three purposes:

First, to improve personal quality, Bill? 6? Gates said that "enterprise competition is the competition of employees' quality", and then to the enterprise, it is the competition of enterprise image, and the education reflects the details and the details show the quality.

second, it is convenient for our personal communication and entertainment. We will meet different people in business contacts, and it is necessary to pay attention to art in how to communicate with different people, such as praising people and paying attention to art, otherwise even praising people will make people feel uncomfortable.

thirdly, it helps to maintain the corporate image. In business communication, the individual represents the whole, the personal image represents the corporate image, and what the individual does is the typical living advertisement of this enterprise. Every move, every word, told even more in silence than they had told in sound.

Business communication involves many aspects, but it is basically interpersonal communication, so we define business etiquette as the art of business people's communication. People have different interpretations of etiquette. Some people say it is a kind of moral cultivation. Some people say that etiquette is a kind of formal beauty, while others say that etiquette is a kind of custom. Etiquette comes from vulgarity, and vulgarity turns into ritual. The operability of business etiquette means what to do and what not to do. Tell an example of seating: seating in business etiquette. We all know that guests have to give up their seats when they come, but we don't know which is the upper seat. Under normal circumstances, it may not matter, but we must pay attention to it in foreign affairs and business negotiations. In addition, you should also pay attention to talking with each other. Under normal circumstances, you can't say you know? I know, I tell you, (how to gently tell others the price of wine, so that the host is happy without embarrassment), so we must pay attention to art in communication.

Aristotle, if a person doesn't associate with others, he is either a god or an animal, and the implication is not a person. Let's discuss a question below. What do business people's work abilities include?

Business people's work abilities include:

Business abilities are just basic abilities. Without business abilities, you can't do a good job, but only business abilities may not necessarily do a good job. From the field of public relations and communication, it is also necessary to have communicative competence. Communicative competence is called sustainable development competence. Communicative ability is not to engage in some vulgar relationships, but to handle, standardize and manage interpersonal relationships. Business ability and communication ability are called "double abilities" that modern people must have. In the last century, there was a school in management called "Mayo School", also known as "Behavior Management School". He is different from Taylor school, who only emphasizes things but not people. Mayo school emphasizes three elements of management. First, enterprises need to obtain the necessary funds, raw materials and technology to develop. The second is to form economies of scale. The third is to organize production, and he also attaches great importance to this point, that is, attaches importance to the internal and external relations of enterprises. Enterprise managers must pay attention to good relations with the inside and outside of the enterprise, so that the enterprise can develop continuously. Here are three basic concepts of business etiquette.

Basic concepts of business etiquette:

One of the relationships between business etiquette and the public-respect-oriented.

For example, when dining or meeting, the way to respect others by name is to put your palms up "one, two, three? 6? 1? 6? 1? 6? 1? 6? 1? 6? 1 "Don't point with your palms down or your fingers, palms down means arrogance, and pointing with your fingers means reprimanding.

For example, it's not right for us to greet people with palms down or palms up. Downward means greeting animals and practicing up. In dealing with people, we need to know what we can do and what we can't do. For example, you can't tell your lover who you were with before you met her. In addition, you can't praise other women for their beauty in front of them. Women are good at comparing the same sex. If you say another woman is beautiful, it means that she is not beautiful. Tell me one thing. If you have a problem with your wife when watching TV at home, she is willing to watch soap operas. If you have no choice, call you a trick and praise the stars on TV.

give gifts. You must first know what the other person likes and dislikes, and it is not easy to grasp what he likes, but it is easier to grasp what he doesn't like, which mainly depends on his identity, status and cultural accomplishment. We should also pay attention to two aspects in business communication.

one is self-esteem. Self-esteem is reflected by manners, treating people and dressing up. If you don't respect yourself and love yourself, others won't look up to you. For example, a most basic jewelry worn by women in business communication is based on the principle that "less is better than identity", not more than that worn by customers, and not to usurp the host's role. For example, I ask a question, which jewelry can't be worn in business communication. One is not to wear jewelry to show financial resources, and office workers should show their love and dedication; Second, jewelry that shows gender charm cannot be brought. You can't wear brooches or anklets. This is called doing something at the level of etiquette. Etiquette is a kind of formal beauty, of course, formal beauty needs a kind of display, then we wear two or more pieces of jewelry, what is the more professional way to wear it? Professional wear is "homogeneous and same color". You can't look at the Christmas tree from a distance and look at the grocery store from a close distance. For another example, what should a lady pay attention to when wearing a professional dress? There are five things that are not allowed: First, the black leather group must not be worn on the right occasion, which is an international practice and gives people the impression that it is not serious; Second, you can't go barefoot in formal and advanced occasions. Why? Not good-looking, there is something wrong with my feet; Third, there can be no breakage. Look far at the head, look close at the feet, not far from the waist. 4. Shoes and socks don't match. You can't wear casual shoes when wearing a skirt, but should match socks. You can wear sandals without socks. When wearing a formal suit, you can wear sandals that don't show your toes before you show your heels. Five or three legs.

generally speaking, women look at the head, men look at the waist, and the head refers to the hairstyle and hair color. Hair can't be too long and can't be spread freely. Hair can be coiled up and tied up without dyeing. Waist means that you can't hang anything on your waist on formal occasions.

In business communication, self-esteem is very important, and respect for others is even more important. There are three main points. First, you should accurately locate the communication object, that is, you should know who he is. Then we can decide what to do with him. In international communication, the value of gift packaging should not be less than 1/3 of that of gifts. When accepting gifts from foreigners, you should open the package in person, study it for a while and praise it. When dining with foreigners, there are three things that are not allowed. First, you can't decorate yourself in public. Second, you can't persuade the other party to drink food, and you can't force others to eat; Third, eating can't make a sound. This is to respect others, and also to talk about rules, such as accepting business cards, what to do when accepting business cards is to respect others, and the professional requirement is to give and take, not to be indecent. If you don't have it, you should answer it politely. You can tell the other party that you haven't brought it or used it up. Sometimes a kind of "good faith deception" is needed in business communication.

the second relationship between business communication and public relations-being good at expression. Business etiquette is a kind of formal beauty, the content and form of exchange are complementary, the form expresses certain content, and the content is expressed by means of form. Be kind to others, not good at expressing or not expressing well, and pay attention to factors such as environment, atmosphere, history and culture when expressing.

that seat in a tandem car is the upper seat. There is more than one seat in the standard answer, and the professional saying is that where the guests sit, there is the seat. Eating and riding are all like this. In social occasions, different seats are different, and the driver's seat is the seat when the owner drives himself; Two people sit in the car at the same time, sitting in the front closely; When a full-time driver or taxi, the seat behind the driver's seat is the upper seat. At this time, the driver's seat is the suite seat, vip seat, security seat and the seat behind the driver.

management syllogism: first, write down what you think. The second is to do what you write down; The third is to write down what you have done.

You should let people know that you are kind to others, which is a requirement in business communication.

Let's discuss the issue of men's suits with comrades. How to show your identity in a suit is a high-end issue in terms of business etiquette. Professionally speaking, the problem of wearing a suit is "three threes": three main points and three-color principle, which means that the color of the whole body is limited to three colors, and three colors refer to three major color systems; The Trinity Law is about three parts of the body: shoes, belts and briefcases. If these three places are the same color, they are generally dominated by black; Three taboos, don't make a fool of yourself when wearing a suit. The first taboo is that the trademark must be removed. The second taboo is about the color and texture of socks. You don't wear nylon stockings or white socks on formal occasions. The color of socks should be consistent with the color of shoes or other dark socks. The third taboo is that there are problems in tie playing, mainly the requirements of texture and color. Wear non-professional clothes and short-sleeved clothes without tie, jacket without tie. The fashion style of tie: First, there is a nest, which is called "a man's dimple". The second way is to tie a tie without a tie clip. One who uses a tie clip is vlp or wear professional clothes, because they have a professional logo on their tie, and you can know which side he is sacred at a glance. It is cool for men not to wear a tie clip when the wind blows. The third way of playing is the length of the tie, and the arrow of the tie should be on the upper edge of the belt buckle.

the third relationship between business etiquette and the public-formal norms. First, speaking without rules is the embodiment of the quality of enterprise employees; Second, it is a sign of whether the enterprise management is perfect; If you have rules and don't talk about rules, it means that an enterprise has no rules. For example, as an enterprise, you can't talk loudly during office hours, you can't wear leather shoes with iron palms, and you can't make phone calls without anyone watching. Talking about formal norms is to improve the quality of employees and enhance the corporate image. Who hangs up first when talking on the phone in business? Those with high status hang up first. Customers hang up first. The higher authorities hang up first. Equal callers hang up first.

the dress code in the workplace is not allowed. First, it is too messy. Uniforms are not uniforms, and casual clothes are not like casual clothes. You have to wear something wrong. Second, too bright (three-color requirement), third, not too exposed, lesbians can not be ultra-low, affecting the office order; Fourth, excessive perspective, what others wear inside can be seen at a glance, which is not fashion, but not self-cultivation; The fifth is too short; Sixth, it is too tight and there are many lesbians, which is especially not allowed in the company's communication. Talking about rules is the image of the enterprise.

In business communication, there are four kinds of addresses that can't be used. The first one that can't be used is no address, such as asking for directions in the street and "hey" when you go up; The second can't be used is an alternative address, not a call, and the third can't be used as an inappropriate local address. It is ok to use square address in a certain range, but it can't be abused across regions and countries. The fourth kind of address that can't be used is called brother, buddy and sister Zhang. When an enterprise comes in, you say that this is Sister Zhang and that is Li Ge. This is not a company, but a lone ranger. Therefore, business contacts must be disciplined.

The above are the three basic concepts in business communication, which are integrated with each other. Politeness is not standardized. How to be polite in business communication is not a slogan, but has practical content, that is, to integrate respect into it. It is to express respect, courtesy and enthusiasm in a proper form and in a standardized way. There are three main points to pay attention to in professional teaching. We generally call it the three elements of civility and politeness:

First, there are three words to say, one is to greet people when they come, that is, to take the initiative to say hello; Don't know and ignore you; The second is to ask and answer questions. On the one hand, you have to answer people's questions. On the other hand, you should not have nothing to talk about. How to say something in some window positions, such as office, switchboard and telephone, is to think ahead and what to do in different situations. For example, when an external call is made and the number is wrong, it is not the company he is looking for. How can we answer it? A qualified person should say: Sorry, sir, this is not the company you are looking for. If you need it, I can help you check it out. This is an excellent opportunity to promote yourself. Will give a good impression. The third sound is sent, such as the waiter in the store to the customer.

second, five sentences of civilization. The civilized language of the city is different from the civilized language of our enterprise. As a high-tech enterprise, we should have higher requirements, such as not spitting and swearing. This starting point is very low. The first greeting is "Hello"; The second request, a word "please"; The third sentence is "thank you". We should learn to thank others. Especially for our parents. The fourth sentence is "I'm sorry". When there is a conflict, say it is good first, not bad. The fifth farewell is "goodbye".

third, enthusiasm is three. The purpose of our etiquette is to communicate with people. Communication is to form a bridge, not a wall. It is impossible to talk about etiquette without enthusiasm.

"eye to eye". Look at your eyes, otherwise, your manners will not be felt by others. Look at others in a friendly way, and you should be able to look at them. You should look at your head, and you should look at your eyes when you emphasize the main points. You usually can't look at the middle, especially below. You should not look down from above, regardless of men and women, elders and customers. You should look up when necessary. The time for staring at each other is required. The professional way of saying this is that when you communicate and communicate with each other, the time for staring at each other should be about 1/3 of the total time spent with you, and you should look at it when greeting, quoting the other party's point of view, watching it when saying goodbye, watching it when expressing condolences and greetings, and not watching it at other times.

"from mouth to mouth", one is to speak Mandarin, which is the embodiment of civilization and the education level of employees. Speak if you can't speak well. Convenient communication and communication. The second is to understand that it varies from person to person and distinguish between objects. There are rules in speaking (for example, if a man is in a hurry and asks for a colleague's female colleague, how to make a phone call? )。 Look at the object, for example, if you pay a fine, and the other party says "welcome", are you happy to come again next time? Are there any differences between foreigners and locals in asking for directions? Are there any differences between gay volunteers and lesbians in asking for directions? Lesbians have to admit that lesbians have poor ability to tell directions. When asking for directions, lesbians should tell the whole story, not the east, the west, the north and the south, which is a torture to them. Speaking in vain, (will it come)

"meaning to" means to arrive. To show friendliness and enthusiasm, you can't be expressionless and cold. The expression should be interactive (you can't always "smile service" in the hospital). Then there is supercilious, natural and graceful. (The girl laughs in front of others), what is the world? Show six teeth.

How to embody communication skills in business communication and achieve the best communication effect. Communication is mutual understanding, yes.