The differences between subscription accounts and public accounts: different focused functions, slightly different application subjects, different display of push messages, different restrictions on sending messages, service accounts have customized menus, and different confidentiality of messages .

The details are as follows:

1. Focused functions: Service accounts focus on serving users; subscription accounts focus on information dissemination.

2. The application subjects are slightly different: service accounts can only be applied by entities belonging to official organizations such as enterprises or organizations, subscription accounts can be applied by enterprises, organizations, individuals, etc., and individuals can only apply for subscriptions. Number.

3. Where push messages are displayed: After the message is pushed by the service account, it can be displayed directly in the received message list with a reminder. After the subscription account sends the message, all subscription accounts are collected. In a folder, it is no longer displayed separately, and there is no immediate reminder.

4. Restrictions on sending messages: In order to limit corporate WeChat marketing and protect user experience, Tencent’s service account can only send one message per month and 12 messages per year. Subscription accounts can send one message per day.

5. Service accounts have customized menus and can apply for WeChat certification. Basically, as long as it is a company name or trademark, subscription accounts can only be media, government, artists and other non-corporate accounts. You can apply for it, and you can only have a customized menu after being authenticated by WeChat.

6. Message confidentiality: Messages from service accounts and subscription accounts can be forwarded and shared; messages from enterprise accounts can also be forwarded and shared, but the messages can be encrypted, and encrypted messages are prohibited from being forwarded and shared. .