Li Ning Company is an enterprise founded by Li Ning Company in Prince of gymnastics, China, which mainly produces sporting goods. Listed companies in Hong Kong are foreign-funded enterprises in law and private enterprises in essence. Of course, because it is a listed company and has regulatory requirements, it should be more standardized than most enterprises. Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on five core categories of basketball, running, training, badminton and sports life.

Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements. In addition to the core brand Li Ning, Li Ning also produces, develops, promotes, distributes and sells sports products of many other brands.

Brief introduction of Li Ning

Li Ning, Zhuang, party member, 1963, 10 was born in Liuzhou, Guangxi Zhuang Autonomous Region in March. In 1980s, China was a famous male gymnast, world champion and Olympic champion, founder of Li Ning brand, chairman and co-chief executive officer of Li Ning Group, and chairman and chief executive officer of Extraordinary China Holdings Limited.

He holds a bachelor's degree in law from Peking University Law School, a master's degree in business administration from Guanghua School of Management of Peking University, an honorary doctorate in technology from Loughborough University and an honorary doctorate in humanities from the Hong Kong Polytechnic University. 20 10 was awarded honorary academician of Hong Kong University of Science and Technology in June.

Refer to the above? Baidu Encyclopedia-Li Ning