YLNG brand focuses on the trend expression of pioneer self, and revolves around the trend culture such as e-sports, Y2K art, function, and secondary elements that Z generation youth love.
Explore the Z-generation trend code from the traditional art of China, and build the Z-generation wearing proving ground. YLNG settled in Tmall in March 2020. 20 10 1, a well-known domestic sports brand Li Ning launched a brand-new YLNG sports fashion series.
Focus on life-oriented products, and promote the original local sports trend culture style with brand-new creativity and design. YLNG brand is divided into four series: e-sports trend, hard-core function, joint brand with IP and urban leisure.
YLNG's series "Kirin appears in the clouds" takes the meaning of "Kirin comes from the clouds and the auspicious light shines on the earth". YLNG combined with the super elements recognized by young people in the present era, remolded the unicorn, a beast on Dunhuang murals, and interpreted the mottled murals and other designs by washing. YLNG insists on inheriting traditional culture and expressing it in a new way.
YLNG brand is built with the concept of "China players", which keeps the blood and growth core of sports and e-sports.
YLNG functional series is a professional hard-core domestic functional brand with strong functionality and full of scientific and technological beauty. YLNG's design with a sense of science and technology shows the attitude of the next generation of young people towards urban life. This series vividly presents the design concept of retro and future/sports and fashion.