Jack and Jones Profile

Origin: Denmark

Year of establishment: 1972

Product line: men's clothing, glasses, apparel, Shoes and Hats

Jack Jones is one of the major brands of the Danish Bestseller Group.

Since its inception in 1972, the brand has attracted the attention of fashion-conscious men around the world with its simple and pure style. It represents the European fashion trend of men's clothing brand. Currently, there are image stores in 18 countries and regions around the world.

JACK & JONES clothing is designed for men in their thirties who are alert, wise, well-educated and enthusiastic about social activities. They are modern people who have their own unique feelings about modern clothing and pay attention to international fashion market trends.

JACK & JONES clothing is designed for modern men who understand contemporary China, pay attention to world trends, have the courage to accept challenges and regard them as motivation.

Levi's profile

◆Levi's denim brand story:

Levi's is one of the most famous names from the western United States. In 1853, Levi Strauss, a young Jewish businessman, tried to make a batch of low-waisted, straight-legged, tight-hip trousers to deal with the backlog of canvas, and sold them to gold diggers in San Francisco. These trousers became popular because they were stronger and more durable than cotton trousers. So, Levi simply opened a company specializing in the production of canvas overalls, and used his own name "Levi's" as a brand, and the myth of Levi's (Levi's) began.

◆ Levi's (Levis) The source of inspiration for denim:

For many people, Levi's is the source of all denim. Indigo denim twill, leather stamps on the back of the waist, arcs on the back pockets, rivets, unique red flags, etc. These important design elements of the jeans we are talking about today all originated from the creation of Levi's.

In 1855, Levi used blue twill cotton imported from France to replace the original canvas, establishing the basic tone of modern jeans;

In 1873, in order to allow gold miners to hold Loaded with gold nuggets, rivets are added to the back pockets of Levi's jeans to enhance durability.

In the same year, Levi's jeans were sewn with double rows of curved stitching on the back pockets, which was called Arcuate Design;

In 1886, Levi's jeans added a double-horse pattern to the back of the pants. The leather stamp has become a symbol of the durability of Levi's jeans;

In 1890, Levi's Strauss Company coded jeans for the first time, and the world-famous 501 was Levi's first jeans model;

In 1936, for To distinguish it from other companies' imitations, Levi's adds a red flag emblem on the back pocket of jeans as an authentic Levi's logo.

As a leading brand of fashion and jeans, Levi's has been pursuing innovation for a hundred years. In 1960, Levi's launched a series of washed jeans. In 1967, bell-mouth pants appeared. In 1986, it began to produce pre-hole ripped jeans. The "cuff" that turns the leg of jeans over, the TYPE1 TM series with sexy and trendy tailoring, unique and cool styles was born in 2003...

The gold rush in 1853 attracted Levi Strauss (Levi Strauss) Trauss) came to San Francisco and made the first pair of jeans from canvas.

Because Levi's jeans are very durable, wear-resistant and have high strength, they are warmly welcomed by gold diggers.

Levi's has a rare single-R red flag. In view of the relevant regulations of international trademarks, there was only an "R" logo on the red flag at first, and later the word Levi's was added, which remains today. The original R logo currently only appears in one of every 1,000 pairs of Levi's jeans in the world to maintain the important status of Levi's red flag as a registered trademark. Therefore, when you find Levi's jeans that only have the R logo, you might as well start collecting them. , because this 1/1000 probability is rare in the global market.

◆ Levi's jeans, a symbol of American culture:

In the hearts of the world, Levi's jeans, which have sold more than 3.5 billion pairs worldwide, are not only the leader of fashion trends, but also the United States. A typical clothing representative of the spirit, with distinctive symbolic meanings: "independence", "freedom", "adventure", "sexy", etc.

The gold rush of the 19th century made the United States a paradise for adventurers. It also indirectly contributed to the rise of the American economy and created an enterprising, straightforward and free American culture. The European culture of “noble blood” is very different. The jeans designed by Levi's for the rough and unruly gold diggers have become the most direct expression of the new attitude toward life that desires freedom, independence, and ideals. Therefore, from a certain perspective, Levi's jeans became a symbol of a life attitude as soon as they appeared, and then became a watershed between American style and continental European culture.

With the evolution of the times and environment, Levi's has been endowed with more spiritual, cultural and artistic temperament, but the original wildness, fortitude, rebellion and spirit of the American pioneers of Levi's, It is always an attitude towards life that people who wear Levi's appreciate most.

In 1954, James Dean (James Dean, the Hollywood sex icon of the 1950s) wore Levi's jeans in the blockbuster movie, and Levi's has since become a symbol of "individuality and rebellion."

Levi's (Levis) denim double arc

Levi's (Levis) denim leather patch

Levi's (Levis) denim rivets

Double Arcs, leather stamps, rivets - the most representative and original logo of Levi's jeans

Today, jeans have become a "fashion" that can express sexiness, youth, vitality and never go out of style. . Among all the jeans brands in the world, Levi's is like a century-old evergreen tree. From the day Levi Strauss, the founder of Levi's jeans, produced the first pair of Levi's jeans in 1873, Levi's jeans have naturally become popular. It is associated with the American Gold Rush, the Western Cowboys and the American Army, and has even become a part of American history. It is difficult to find a clothing brand in the world that can go through more than 130 years of ups and downs like Levi's, from being popular in one country to the world. The brand personality has always remained consistent, and it has become a leading brand of jeans and fashion that is acceptable to men, women, old and young all over the world. This can not but be said to be a century-old myth created by the Levi's brand.

LEE Profile

LEE jeans have a history of more than a hundred years since their birth. With its original and classic design, LEE jeans have become a classic and authoritative brand in the jeans world, and are known as one of the three major jeans brands in the world.

LEE autumn and winter fashion conference broke the traditional format of models walking on the T-stage to show the latest clothing to guests, showing the "backstage" and matching it with special scenes. The media and fashion designers present at the conference Experts choose their own combinations from many autumn and winter clothes. Beijing BED TAPAS & BAR, the creative team of VF Group unexpectedly chose this little-known place, which is located in the old Drum Tower area of ??old Beijing. The layout of the venue, the ancient courtyard, The old wooden beams, deck chairs, and ancient beds all tell the world about the long history here and the traditional culture of the ancient capital. They echo the cultural heritage inherited by LEE & Wrangler itself, and they fit perfectly.