1. Check application qualifications Check application qualifications (investment official website or agent testing) → prepare information (stamped) → submit settlement information (complete preparation to avoid rejection of modifications). 2. Submit the application for brand assessment (company strength, brand influence, operation plan, PPT, merchants settled in trial operation will not be reviewed temporarily) → qualification review (preliminary review and re-examination, including authenticity of information, product links, etc.).

What are the procedures and fees for opening a Tmall store?

1. Procedure for opening a Tmall store

Stage 1: Inquiry about application qualifications

Inquiry Application qualifications (investment official website or agency testing) → Prepare information (stamped) → Submit settlement information (complete preparation to avoid rejection and modification)

Stage 2: Submit application

Brand evaluation ( Company strength, brand influence, operation plan, PPT, merchants settled in trial operation will not be reviewed for the time being) → Qualification review (preliminary review and review, including authenticity of information, product links, etc.)

Phase 3: Improvement Store information

Activate account (pay attention to email notifications) → Complete relevant tasks before opening the store (exam) → Pay (please make sure to pay within 15 days of store activation to avoid invalidating the application)

Stage 4: Complete the store opening

Publish products (3 products) → Decorate the store (logo, store signs, etc.) → Launch the store

2. Tmall store opening costs

The deposit is divided into four levels according to the store type and trademark status:

The first level: flagship stores and specialty stores authorized by the R trademark, the payment standard is 50,000;

The second tier: flagship stores and specialty stores authorized by the TM trademark, the payment standard is 100,000;

The third tier: the specialty stores authorized by the R trademark, the payment standard is 100,000;

The fourth tier: For specialty stores authorized by the TM trademark, the payment standard is 150,000;

The annual software service fee is divided into two tiers according to the main business category of the store:

The first level: the standard is 30,000;

The second level: the standard is 60,000;

The rate is converted according to the proportion of successful orders as follows:

According to different Depending on the product category, it is generally between 0.5% and 5%.