It’s true. The three Nike hooks are Nike's trademark and the iconic design of the Nike brand. This trademark is called Swoosh and was designed for Nike in 1971 by a graphic designer named Carolyn Davidson. Nike is a world-renowned sports brand. It was founded in 1964 and is headquartered in Beverton, Oregon, USA. Nike's products cover sports shoes, sports clothing, sports accessories and other fields. It is one of the largest sports brands in the world. one.