Huai Alai was founded in Shanghai in 1927. In 1948, it designed arch-soled sneakers suitable for sports wear.
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In 1956, Jai Alai sneakers became exclusive sneakers for athletes.
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The LOGO designer of Huili shoes is Yuan Shusen, who graduated from Hangzhou Academy of Fine Arts. He designed it in 1934 and registered it for use in 1935. The overall shape of the LOGO is round. The figure shows a strong man drawing a bow and arrow.
Packaging design of Huai Alai sneakers
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It is understood that the logo was inspired by Western warriors, so the warrior was designed to draw a bow and arrow, which was combined with the ancient Chinese culture The fable "Hou Yi shoots the sun" formed the trademark of Hui Alai, which is called "Hui Li" in Chinese and "Warrior" in English, which means warrior.
The handwritten English letters show a flexible, comfortable and free atmosphere, thereby conveying the quality of the Jai-Alai shoes.
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