Nike is a familiar American brand. 197 1 Philkinpht, the founder of blue ribbon sporting goods company, decided to rename the company in order to expand the Asian market and enhance the company's image. The boss put forward the name of "six dimensions", which the company staff denied. Finally, the boss asked the staff to come up with a better name before the specified time limit, otherwise they would stick to the name of "six dimensions", and this time limit was only 12 hour. Jeff Johnson, the only full-time employee of the company, took advantage of the time difference between the two places and delayed for three hours, racking his brains, thinking and thinking, but didn't make much progress. Tired and sleepy, Jeff, who loves ancient Greek literature, met Nike, the goddess of victory in ancient Greek legend. The goddess in his dream inspired him, so he proposed Nike as the new name of Blue Ribbon Company and got the approval of his boss. From 65438 to 0978, after the company's sales exceeded 1 billion dollars, Blue Ribbon Sports Company officially changed its name to Nike Company, and now this name has become synonymous with billions of assets. %D%A As for the famous "hook" shape of Nike trademark, it was a design that cost 35 dollars-the creation of an Atlanta design student. Now people see the hook-shaped figure is much smaller than the original, but it expresses a stronger sense of speed and excitement. %D？ Didas is the abbreviation of the founder's name. Adi Dassler, the founder, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have been seeing the winning pictures created by the "Three Lines of Victory" in the sports field.