If a brand wants to make money, it starts with understanding brand management.

01 Determine the external appearance of the company's brand system.

Three elements of brand.

1. Name, font size and connotation (can be used to tell stories later to bring the company and the individual closer).

2. Trademark and LOGO design.

3. Spread slogans.

02 Understand the system and establish brand awareness.

1. Do a good job in brand strategic planning. It includes three elements, brand positioning, brand publicity and brand maintenance management. By finding the differences between your own products and similar products, they are implanted in the hearts of consumers and carefully maintained.

2. Focus on innovation and empowerment. Innovation is the first driving force for enterprise development. Implementing an innovation-driven development strategy is an inevitable choice for enterprises to respond to changes in the market environment and improve the core competitiveness of their corporate brands.

To establish brand awareness, we must always have a sense of crisis and responsibility, and proactively think about how to build a brand: we must have a clear mind and reasonably position the brand according to the consumer groups for which the product is oriented; we must keep pace with the times. To have a progressive awareness and inject elements of the times into the brand; it is necessary to have self-marketing and publicity skills to expand brand influence.

03Continuous investment and persistence.

Brand building is a long-term task. The creation and maintenance of a brand is a continuous work, an accumulation of time, an investment of money, and a long-term persistence. Only with sufficient brand accumulation can one hit the sky.

04 Focus on your strengths.

Only by understanding the essence of a brand and focusing on your own strengths can you create your own brand.

1. Refining product selling points.

2. Connect user interests.

3. Shape brand culture.

4. Content creation and matching with consumers.

5. Products and brands need to connect with user emotions.

05 Service is a tool for brand stickiness.

Brands are imprints and associations in consumers’ minds.

A well-run brand must be a company with a good reputation. To have a good reputation requires customer recognition and satisfaction. Customer satisfaction is not only satisfied with the company's core products, but also with various derivatives. Satisfied with the service.

Enhancing services, strengthening connections with customers, and gaining word-of-mouth effects are the most effective marketing tools.

The five major assets of a brand: visibility, awareness, recognition, reputation, and loyalty.