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Red Bull Controversy

In 2014, the functional drink Red Bull "settled" two class-action lawsuits in the United States and agreed to pay US$13 million in compensation to consumers to compensate for the impact of false advertising slogans on consumers. harm. Red Bull's advertising slogan in the United States and Europe is "Red Bull gives you wings", but Red Bull finally admitted that "Red Bull cannot give you wings" and therefore agreed to lose money.

According to the "Daily Mail", Red Bull agreed to compensate people who purchased Red Bull drinks in the United States between January 1, 2002 and October 3, 2014, a total of US$13 million in compensation. , the compensation received by each person is calculated based on the total number of people who applied for compensation. Consumers applying for compensation do not need to issue invoices and other proofs. They only need to download the application form and fill it out.

The application deadline is March 2, 2015. Red Bull will complete the review and approval before May next year and pay the compensation within 150 days thereafter. Although it agreed to pay, a spokesperson for Red Bull USA said that Red Bull had no intention of misleading consumers with its advertising words.

Thailand Tencel Pharmaceutical Group (Thailand Red Bull) is the owner of the Red Bull trademark. Austrian Red Bull and China Red Bull are both trademark licensees.