When many people buy something, generally speaking, they look at the brand first and then the price. Therefore, if a company wants its brand to be recognized by the masses, it must first have its own trademark and then produce its own products, which will help to seize the market.

So, what are the "and "TM" you see in trademarks?

What is the TM trademark? What is the TM trademark used for? Is the TM trademark protected by law? Use Can the TM trademark be sued for infringement?

However, if you are told that there is no TM trademark in law, what would you think?

①The "legal recognition" of the TM trademark?

According to regulations:

The application of a registered trademark can be marked with "registered trademark" or registered mark on the goods, product packaging, instructions or other attachments. The registered mark should be marked on the upper right or right side of the trademark. below.

The above only applies to authorized trademarks, not TM trademarks.

Generally speaking, "TM trademarks" are "black accounts" that are not officially or legally recognized. Therefore, the "TM trademark" has no legal effect at all

②The "purpose" of the TM trademark

As mentioned above, the "TM trademark" has no legal effect at all, but why is it often used in daily life? Do you see "TM trademark" on many products, product packaging, instructions or other accessories?

"TM trademark" is still useful. Its core functions are as follows:

③"TM trademark" "Effect:

Clearly inform the world that we have submitted a trademark application to the Trademark Office and will not submit repeated applications!

Naturally, in certain circumstances, the "TM Trademark" does have a point Warning effect: When the trademark is authorized, if it still infringes, we will sue you!

④The "uselessness" of the TM trademark

1. The TM trademark is not recognized by law and is not protected by law.

2. The TM trademark is not unique and can be used by everyone.

3. The TM trademark cannot sue others for trademark infringement.

But trademarks are not allowed. It’s much more useful!

The effects of registered trademarks:

1) The trademark registrant has the exclusive right to use the trademark and is protected by law. If there is any infringement, he has the right to demand compensation for economic losses.

2) It facilitates consumers to recognize the brand and lay the foundation for building a famous brand.

3) The trademark registration number is the certificate that the product is allowed to enter the mall.

4) Registering a trademark can increase the visibility of the product, establish a brand image, and help expand the international market.

5) A trademark is an intangible asset whose value can be assessed through transfer, licensing or pledge.

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6) Trademark is a prerequisite for quality inspection, health inspection, bar coding, etc.

7) Once registered, a trademark is valid for 10 years and must be renewed within the renewal period.

8) Local industrial and commercial administration bureaus at all levels supervise the quality of products and services based on trademark management.

Others are not allowed to counterfeit registered trademarks, otherwise they may be accused of infringement and compensate for economic losses. This is a reflection of trademark exclusive rights. .

If ordinary trademarks are registered in advance, the industry that you have worked hard on will inevitably be lost. Therefore, if you plan to enter the market with this trademark, you must register it in advance.