First, the differences between flagship stores, specialty stores and franchise stores mainly include:

1, the difference in definition.

Flagship store: Tmall flagship store is a store opened by a merchant with its own brand (trademark R or TM status), which is called the "official flagship store" of the brand.

Shops: Stores of this brand opened by merchants with brand authorization documents in Tmall and Taobao Mall are called "brand stores".

Franchise store: a store that deals in two or more brands of goods in the same category of Tmall. This kind of store is called "franchise store".

Second, the difference between operating entities is that:

Flagship store: private brand enterprise (the brand must be owned by the enterprise applying for opening a store or owned by the legal representative of the enterprise).

Shop: an enterprise legal person officially authorized by a brand or company.

Franchise: an enterprise legal person registered in Chinese mainland.

Third, the difference of business scope:

Flagship store: Tmall flagship store can operate all the goods under the same brand and the same first-class category, and can also operate multiple self-owned brand goods, and each brand belongs to the same actual controller.

Specialty stores: Tmall specialty stores can handle all the goods of the same category under one authorized brand, and can also handle the goods of multiple authorized sales brands, and each brand belongs to the same actual controller.

Franchise stores: Tmall franchise stores can handle more than two other people's branded goods, and can also handle both other people's branded goods and their own branded goods, and can also handle more than two own branded goods.

Fourth, the difference of brand qualification.

Flagship store: trademark registration certificate or trademark acceptance notice issued by the State Trademark Office, that is to say, a registered trademark is required.

Shop: the trademark registration certificate of the State Trademark Office issued by the brand, and the official authorization issued by the brand provided by the enterprise applying for opening the shop. The power of attorney need not be limited by region, and the validity period of authorization shall not be earlier than 20 15 12 3 1. If the brand owner is an individual, he should also provide a copy of his ID card and sign the power of attorney.

Franchisees: Tmall franchisees can run their own brands or other people's brands. To run your own brand, you need to provide a trademark registration certificate or a trademark acceptance notice issued by the State Trademark Office. To run someone else's brand, you need to provide a complete authorization (that is, the authorization provided by the merchant can be pushed back to the brand).

Extended data:

Tmall's entry instructions:

1. Tmall has not authorized any organization to conduct investment promotion services. The application process and related charging instructions are subject to the official investment promotion page.

2. Tmall has the right to return the customer's application according to other factors including but not limited to brand demand, company operation status and service level; At the same time, in the application and subsequent operation stages, Tmall has the right to ask customers to provide other qualifications; Tmall will update the investment standards from time to time according to the development trends of various industries, relevant national regulations and consumer purchasing needs.

3. Please ensure the authenticity of the relevant qualifications provided by you in the application and subsequent operation (if the relevant qualifications provided by you are provided by a third party, such as trademark registration certificate, power of attorney, etc.). Please verify the authenticity and validity of the certificate first). Once false qualifications are found, your company will be included in the list of dishonest customers and Tmall will no longer cooperate with you.

4. Tmall does not accept applications from individual industrial and commercial households or non-Chinese mainland enterprises.

5. For the time being, Tmall will not accept applications for brand opening without obtaining the Trademark Registration Certificate or Trademark Acceptance Notice issued by the State Trademark Office (except for some categories of imported goods), nor will it accept applications for pure graphic trademarks.

Tmall merchants settle in-introduction of store types