1. Moutai

The colors of the logo are red, blue and white, which respectively symbolize the sauce, sweetness and bottom of Moutai liquor. As a traditional national color, red implies the pioneering spirit and passionate enthusiasm of an enterprise. At the same time, it also implies the unique mellow aroma of Moutai liquor, and is cleverly integrated into the five stars, which symbolizes the national liquor status and international honor of Moutai Distillery and Moutai liquor.

Using the contrast between red and blue, an abstract eagle shape is formed, symbolizing the company’s soaring wings like an eagle, and also metaphorizing the English abbreviation letter "M" of Moutai Distillery.

2. Wuliangye

It was designed by Wang Guochun, president of Wuliangye Group, in 1992. In the logo, the red Wuliangye basic color symbolizes the prosperity and prosperity of the group. The large outer circle symbolizes the earth and represents Wuliangye's world-renowned honor. The inner small circle and the capital letter "W" at the beginning of "Wuliangye" together form the phrase "Wuliangye people are connected with Wuliangye." The good style of "One Heart and One Morality", supplemented by five ascending lines symbolizing the five kinds of grains, shows the image of a modern enterprise that is vigorous and progressive.

2. Yanjing Beer

It consists of four parts: swallow, shield, wheat ears and words. The meaning of swallow is that the spring swallow spreads its wings and flies all over the world. Swallow is an auspicious bird, a migratory bird suitable for the northern and southern climates. It symbolizes auspiciousness and beauty, bringing people the breath of spring, vitality at work and good fortune in life. The shield means building a famous brand for scientific and technological management. The shield represents indestructibility.

It indicates that Yanjing Beer will be eclectic, open to all rivers and become a world-famous brand. The meaning of the wheat ears is that the golden ears will bring joy into thousands of homes. Barley is the main raw material for beer, and wheat ears are a symbol of harvest and the result of hard work, which indicates that Yanjing Beer Group will embrace its own bright future step by step.

4. Gujing tribute wine

Bozhou’s traditional famous wine. Produced in Bozhou City, Anhui Province, Daqu Luzhou-flavor liquor is a specialty of the Bozhou area. It is known as the "peony in wine" and is known as one of the eight famous liquors in China. In 1998, "Gujing Gong" was recognized as a "China Famous Trademark".

The old altar under the ancient tree among the well-known trademarks originated from the Jian'an period of the Eastern Han Dynasty (AD 196). Cao Cao dedicated his hometown's "Jiu Ying Chun Liquor" (i.e. Gujing Gong Liquor) and the brewing method to Emperor Xian of the Han Dynasty Liu Xie, since then "Jiu Yingchun Wine" (Gujing Tribute Wine) has become a tribute in all dynasties.

5. Luzhou Laojiao

Uses the red and blue "Tai Chi" logo as the entire corporate image. However, the new logo will not be used as a specific product brand. It is mainly used to promote the overall corporate image of Luzhou Laojiao. The previous logo had a typical farming culture color, while the new logo uses a red and blue "Tai Chi" style to reflect the concept of the dual brand strategy of "Luzhou" and "Guojiao". The original "Luzhou" brand logo will only be used as the company's product logo.