It’s called ONLY. This brand does not have a Chinese name. ONLY is one of the many famous brands owned by BESTSELLER, a famous Danish international fashion company.

Brand positioning:

ONLY comes from Europe and creates fashionable fashions within reach for women with attitude. While bringing world fashion, it also brings exquisite quality and service.

ONLY is designed for all modern women who are independent, free, and pursue fashion and quality living in major cities around the world. It represents the vitality and interesting lifestyle of young people, full of dynamics and strong flavor of the times.

ONLY women are passionate and have unique personalities.

ONLY products include jackets, trousers, tops, skirts and accessories.

Extended information:

Brand style:

ONLY's brand style is unique, passionate and full of vitality. Having three collections offers every woman multiple possibilities to discover and express herself.

EDGE is ONLY's high-end series, which is specially customized for women who are sophisticated yet cool: praising strength, outstanding talent and modern independence. This is a fashion collection that exudes a strong individual attitude.

TRUE is ONLY's streetwear collection, created for women who are always true to themselves: praising wild authenticity, freedom and bold expression. This is a fashion series that mixes women’s independent personality with neutral and sexy trendy elements.

LOVE is ONLY's urban series, which is created for women who embrace romanticism: praising the poetic passion for life-the playful delivery of love and the love of unexpected surprises. This is a fashion series that interprets women's delicate emotions and exquisite taste.

ONLY brand advantages:

1. Select high-end fabrics from Europe and Japan. The designer uses rich, changeable and rhythmic colors, combined with the latest fashion trends, to design There are many styles that are comfortable to wear and represent the world's popular fashion.

2. The rapid launch of new models is also one of the main reasons for attracting consumers. In the final analysis, all product innovations of enterprises must be implemented into products and the use value of products recognized by consumers.

3. It can truly change with the changes in fashion, achieve rapid update of styles, and always be able to change every week.

ONLY’s stores are all brand-operated stores.

On December 1, 2014, law enforcement officers from the Haizhu Branch of the Guangzhou Administration for Industry and Commerce in Guangdong Province (hereinafter referred to as the Haizhu Branch) inspected the business premises of Yilong Garment Factory and found that it had been processed in the factory. 980 pieces of clothing bearing the ONLY logo.

After verification, Yilong Garment Factory has not obtained the authorization or permission from the trademark owner, nor can it produce other supporting documents. After identification by the ONLY trademark owner, it is a product that infringes the exclusive right of the registered trademark.

Subsequently, the Haizhu Industrial and Commercial Bureau confiscated 980 pieces of clothing involved in the case and fined Yilong Garment Factory 20,000 yuan.

Subsequently, Lingzhi Company filed a lawsuit with Haizhu Court, requesting the court to order Yilong Garment Factory to immediately stop producing and selling clothing products that infringe the exclusive rights of ONLY's registered trademark, and Yilong Garment Factory to compensate Lingzhi Company's economic losses Loss of 100,000 yuan, etc.

After hearing, the Haizhu Court held that the existing evidence proves that Yilong Garment Factory processes and produces short-sleeved shirts with the ONLY trademark on its business premises without the permission or authorization of Lingzhi Company or the trademark owner involved in the case. T-shirts and were investigated and punished by Haizhu Industrial and Commercial Bureau.

In view of this, the above-mentioned behavior of Yilong Garment Factory has constituted an infringement of the exclusive rights of the ONLY registered trademark held by Lingzhi Company, and it should bear civil liabilities such as cessation of infringement and compensation for losses.

As for the amount of compensation for losses, the Haizhu Court held that according to Article 63 of my country’s Trademark Law, the amount of compensation for infringement of the exclusive right to use a registered trademark shall be determined based on the actual losses suffered by the right holder due to the infringement.

If the actual loss is difficult to determine, it can be determined based on the benefits obtained by the infringer due to the infringement; if the loss of the right holder or the benefits obtained by the infringer is difficult to determine, it can be determined reasonably by referring to the multiple of the trademark license fee.

For malicious infringement of trademark exclusive rights and the circumstances are serious, the amount of compensation may be determined to be between one time and three times the amount determined according to the above method.

The amount of compensation should include the reasonable expenses paid by the right owner to stop the infringement.

If it is difficult to determine the actual losses suffered by the right holder due to the infringement, the benefits obtained by the infringer due to the infringement, and the registered trademark license fee, the court shall award a sum of less than 3 million yuan based on the circumstances of the infringement. compensation.

In this case, based on the nature and duration of the infringement by Yilong Garment Factory, the scope of use of the exclusive right to the registered trademark that was infringed, the scale of business, the popularity of the trademark, and the efforts of Lingzhi Company to stop Reasonable expenses and other factors for the above-mentioned infringements, Yilong Garment Factory will be judged to compensate for economic losses and reasonable expenses of 55,000 yuan as appropriate.

Reference: ONLY China official shopping website

Reference: Baidu Encyclopedia-ONLY (world-renowned clothing brand)

Reference: People's Daily Online-ONLY Others *** enjoyed trademark rights and finally received compensation