Category: Society and people's livelihood >> Other social topics
Problem description:
Who is the founder of Nokia? How to write the full English names of Nokia and its founder?
Analysis:
In 1865, Nokia founder Fredrik Idestam founded a wood pulp mill along the "Nokia River" in Finland. Named Nokia. Since then, Nokia has gone through a long development path, continuously divesting non-core businesses, and making the decision to make mobile communications its core business in the 1990s. This decision resulted in Nokia, the global leader in mobile communications today.
The name Nokia originally means an animal, a place, and a group of people
The word Nokia comes from the ancient Finnish word "nois" - a kind of animal that lives in Nokia On both sides of the Nokia River are small sables that resemble ancient minks. As a place name, Nokia originally meant only the Nokia territory. Later, Nokia was also used to refer to the people living on the Nokia territory in Pirkkala.
After Nokia was founded in 1865, locals began to use Nokia to refer to the entire industrial area that was thriving at the time. In recognition of the largest local industrial facility and employer, the town of Pohjois-Pirkkala, established in 1937, was renamed Nokia Town a year later. In 1977, Nokia Town was upgraded to Nokia City. The emblem of Nokia City shows a sable crawling in a blue stream.
Although Nokia has divested from its original paper, electricity, and rubber industries, these industries are still flourishing in Nokia City today. Nokia Tire Company, which specializes in developing and manufacturing summer and winter tires for cars and bicycles, as well as tires for heavy vehicles, is currently the largest employer in Nokia City, with more than 1,300 employees.
Nokia is run by a group executive committee led by the chairman and CEO
Nokia’s chairman and CEO is 53-year-old Orrilla (who joined Nokia in 1985). Jorma Ollila); Nokia’s president is Pekka Ala-Pietila, 47, who joined Nokia in 1984.
The Nokia organization can be divided into four major business divisions
Starting from January 1, 2004, Nokia will reorganize the company to make the company's organizational structure more consistent with its strategy. The new organizational structure includes four major business divisions: mobile phones, multimedia, communication systems, and enterprise solutions.
Nokia Mobile Phone Division
This division is responsible for Nokia’s core mobile phone business, providing GSM, CDMA and TDMA mobile phones designed for different markets to more than 130 countries around the world. Through a complete product portfolio to meet all consumer groups and different mobile communication protocols.
Nokia Multimedia Division
Provides mobile communication devices that support mobile multimedia to consumers. Products include imaging and smartphones, games, music and media as well as original mobile phone peripherals.
Nokia Communications Systems Division
Nokia Communications Systems Division (NOKIA Neorks) is a comprehensive system supplier dedicated to providing and developing network infrastructure systems and end-to-end System solutions to meet the world's diversified market needs in mobile communications, broadband, IP, 3G and integrated environments. Nokia Communications Systems Division focuses on the research and development of GSM series technologies, with the development goal of leading the GSM, EDGE and WCDMA radio communication systems. Nokia Communications Systems is also a leading provider of broadband connections and TETRA systems for all professional users.
Enterprise Solutions
Nokia's enterprise solutions are based on security, reliability and the ability to manufacture advanced portable mobile devices, providing enterprises with a variety of devices based on point-to-point mobile architecture. and offline mobile solutions, as well as enterprise devices, IP network perimeter security and mobile connectivity solutions that can help enterprises improve employee mobility and ensure network security and reliability.
The United States and the United Kingdom are Nokia's largest markets
In 2003, 57% of Nokia's net sales came from Europe, the Middle East and Africa, 22% from the Asia-Pacific region, and 21% from the Americas. . In terms of performance, Nokia's top ten markets in 2003 were: the United States, the United Kingdom, Germany, China, *** the United Emirates, India, Italy, France, Brazil, and Spain, which together accounted for 61% of Nokia's total sales. .
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Nokia has manufacturing plants in 9 countries
By the end of 2003, Nokia had manufacturing plants in Brazil, China, Finland, Germany, and Hungary. There are 16 production plants in , Mexico, South Korea, the United Kingdom and the United States.
Nokia mobile phone sales reached a new high in 2003
Nokia sold 179 million mobile phones in 2003, a new high, an increase of 18% over 2002. More than the market growth rate. Nokia's global mobile phone market share in 2003 was as high as 38%.
Nokia Company Profile
As a leader in the global mobile communications industry, Nokia is committed to driving the growth and sustainable development of the entire industry. Targeting areas such as imaging, games, media and enterprise solutions, Nokia provides innovative and user-friendly products such as mobile phones, mobile communication devices, solutions, system equipment and services to bring people closer to each other and make all important information more accessible. Have it at your fingertips and experience the convenience of mobile life.
Nokia’s individual shareholders exceed 2 million
Nokia’s shareholders include private shareholders and corporate shareholders. By the end of 2003, Nokia had more than 2 million individual shareholders, about half of whom were in the United States and the other half in various European countries. Approximately 10.82% of Nokia's shares are held by Finnish shareholders. As of December 31, 2003, Nokia's total number of shares was approximately 4.8 billion shares, and its share capital was worth approximately 288 million euros. There are 133,991 registered shareholders of Nokia (those who jointly hold Nokia shares will be counted as one shareholder).
Nokia’s shares are traded on the world’s four major stock exchanges
Nokia’s shares are listed on the world’s four major stock exchanges: Helsinki in 1915, Stockholm in 1983, and Stockholm in 1988. Listed in Frankfurt and listed in New York in 1994. As one of the founding companies of the Helsinki Stock Exchange in 1915, Nokia is currently the longest listed company on the market with the same corporate name.
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Nokia’s important financial data in 2004
Nokia’s mobile phone sales reached 207.7 million units, with an estimated market share of 32 %.
The operating gross profit of the Mobile Phone Division was 20.4%, and net sales decreased by 12% (a decrease of 5% in fixed currency terms) to 18.057 billion euros, with operating profit of 3.76 billion. 8 million euros.
The operating gross profit of the Multimedia Division was 4.9%, net sales increased by 46% to 3.659 billion euros, and operating profit was 179 million euros.
Net sales of the Enterprise Solutions Division increased by 57% to 830 million euros, operating loss was 199 million euros, and operating gross profit was -24.0%.
Nokia has a unique "Nokia Way" based on four core values ??
Nokia Way is based on Nokia's four core values:
Customer satisfaction
Nokia's strategies and actions are oriented towards customer satisfaction. We anticipate, explore and meet customer needs and provide value to customers. We respect and care for customers.
Respect individuals
We trust each other, respect each other and are open and honest. We pursue diversity and value the environment and society where we live.
Pursuing Achievements
A consistent vision and goals are what drive Nokia’s progress. We have a strong will to fight, pursue victory and success, and at the same time praise and affirm our achievements.
Continuous Learning
Nokia believes that lifelong learning comes from the willingness to pursue change and growth. We have the courage to innovate and build the future. We share and apply what we learn from challenges, successes and failures without complacency.
Nokia has a formal corporate social responsibility policy
Corporate social responsibility (CSR) means economic growth, life cycle thinking, supply chain ethics, labor relations, and community environment, etc. Demonstrate responsible behavior on a wide range of issues. In order to make Nokia one of the most respected companies in the world, corporate social responsibility has become an important way for Nokia to manage risks and build reputation.
Corporate Social Responsibility (CSR) is the responsibility of every Nokia employee, because what every Nokia employee does in their daily work has a bearing on whether the company fulfills its social responsibilities and the company's interests. The perception in people's eyes will have several effects. Employees are also an important relationship group for the company, so Nokia encourages employees to express their expectations for the company.
Nokia implements an annual "Listening to You" employee opinion survey
Nokia has conducted an annual "Listening to You" employee opinion survey since 1994, so that every Nokia employee has Opportunity to express their opinions and views on the company's performance in relation to corporate values ??and other objectives.
Because this survey was conducted with the same questions to all employees at the same time, it can reflect the voice of Nokia employees around the world to a considerable extent. The survey also provides the opportunity to compare with high-performing companies around the world.
Investing in People (IIP) is Nokia's performance management program
IIP is a part of Nokia's performance management and supports the execution of Nokia's strategies and values. IIP is also the main channel for establishing partnerships between employees and the company. Its purpose is to enable both parties to understand employees' personal goals and the skills required to achieve these goals, thereby ensuring the achievement of Nokia's corporate goals and giving all employees the opportunity to play their part. maximum potential.
The purpose of IIP-related performance evaluation is to maximize the performance of individuals and enterprises and to establish a more standardized and transparent evaluation system. The annual performance review will review all IIP discussions held during the previous year, taking into account observations from the immediate supervisor and feedback from other co-project managers.
The purpose of Nokia's performance management:
Assist managers in managing, guiding and supporting employee performance
Determine basic salary increase standards
Recommend future stock option awards
Increase the transparency and consistency of performance management
Identify employees whose performance is not up to standard and formulate improvement plans for them.
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Nokia’s performance-based salary system
Nokia’s salary philosophy is through a flexible structure (taking into account diversity, changing business and employment environment) and provide market-competitive compensation to Nokia employees around the world.
The main components of market competitive remuneration:
Overall salary and benefits
Salary based on general market conditions
Salary based on performance
Annual performance and salary evaluation
Nokia’s corporate achievements and brand management are widely respected by peers
According to the Financial Times and Pricewaterhouse Coopers in 2002 According to a survey conducted, Nokia ranked 29th among the most respected companies in the world. In the same survey, Nokia Chairman and CEO Orila was ranked 20th among the most respected business leaders in the world. According to the cross-category brand preference survey conducted by Reader's Digest in 2002, Nokia topped the list in 18 European countries for the second consecutive year.
"Nokia" has become one of the most valuable brands in the world. Interbrand, a leading brand analysis company, selected Nokia as the most valuable brand in Europe and the seventh most valuable brand in the world in 2002. According to a study conducted by Research International in 2000, 50% of people aged 16-75 in three continents around the world have considerable awareness of the "Nokia" brand.
The Nokia brand name has been in use since 1865 and is protected in more than 140 countries around the world. Nokia's slogan "Connecting People" was launched in 1993.
In addition to its brand name and brand value, Nokia also owns several registered trademarks for its products and solutions. One of the very special registered trademarks is "Nokia tune". "Nokia Song" is a music arrangement based on the Spanish Gran Vals composed 100 years ago by Francisco Tarrega (1852 – 1909) ***, 1999 – 2000 It was accepted as a registered trademark by the trademark management agencies of the European Union, the United States and Finland.
Nokia has 51,200 employees from 120 countries
By the end of 2003, Nokia employed approximately 51,350 employees in 54 countries around the world. The top three countries by number of employees are:
? Finland (22,626)
? United States (9,947)
? China (4,547) < /p>
The distribution proportions of employees are: Nokia Mobile Phone Division 53%; Nokia Communications Systems Division 31%; Nokia Investment Business Group 3%; Group Functional Units 13%.
The average age of employees is 35 years old, with an average service period of 6 years.
Nokia employees come from 120 countries and speak more than 90 languages.
About 300 people want to join Nokia every day
Nokia hired about 5,700 new employees in 2003. According to recent surveys, Nokia is considered an attractive or very attractive employer in most countries. Nokia's global operating units receive more than 300 application letters every day.
One out of every three employees works at the Nokia Research Center
Nokia’s total investment in research and development in 2003 was 3.76 billion euros, accounting for approximately 12.8% of net sales. . As of the end of 2002, Nokia employed approximately 19,850 R&D personnel in 11 countries around the world, accounting for approximately 39% of the total number of employees. Of the 19,850 R&D personnel, 1,200 work at Nokia Research Center.