Cross-border sellers and friends are concerned about whether the freight rate will rise, but another problem they face is that the seizure rate of European customs has also become higher, and non-compliant products may get into big trouble in minutes.
In fact, Amazon has very strict compliance requirements for toy categories, and many toy sellers will receive emails asking for ASIN compliance documents. Nevertheless, toys are still very popular in the cross-border market. To enter the toy market, in addition to compliance requirements, it is equally important to improve the awareness of intellectual property protection of products.
Barbie has been loved by friends, especially girls, since it came out. On the Amazon platform, we can see as many as 1.5w+ hot comments about Barbie, which remain on Amazon's selection list.
Screenshot of some Barbie American trademarks:
GUND is another online celebrity brand owned by Spinmaster, Inc., a Canadian toy manufacturing giant, which mainly produces all kinds of lovely plush toys. Through simple operation, you can play English songs or enter the interactive mode with your baby. Especially suitable for accompanying babies aged 0-8 years, it is one of the dolls chosen by many treasure mothers for their babies, and there are over 2w+ comments on Amazon.
Screenshot of some GUND American trademarks:
Everyone has a happy time blowing bubbles in his childhood, and summer is coming. I found that Amazon's outdoor toy list jumped out of a lot of product links related to bubble toys, and the following two squeezed into the top five of the bestseller list, and the hot comment index was also quite high.
It is predicted that bubble toys will be one of the next potential explosive products. I specifically searched for the appearance patents of bubble toys and found that there are not many effective American appearance patents at present. Sellers who are interested in making such products can wait and see. It is suggested that the layout of intellectual property rights of products should be done well before they are put into the market.
Screenshot of some American appearance patents of bubble toys:
Besides bubble toys, water gun toys are another kind of toys that children like. How can we go to the water park in summer without them? Recently, the hot search for such products on Amazon is also quite high. The following water gun toys ranked first in the best-selling list of toy guns, with as many as 4 138 hot comments.
Screenshot of American appearance patents of some water gun toys: