Most English signs are designed with pixel signs. The purpose is very simple. Signs should be printed in various products conveniently. If you are a manufacturing enterprise, sometimes you will find that the pixels of such English signs will greatly reduce the packaging cost of products for you! At the same time, the visual communication of the logo is more unified.
As we all know, English is almost a common language in the world. More than 8% of the people in the world speak, read and use English. When your brand goes to the international market, the design of the core logo does not need to change or changes very little. The design through the simple strokes of English letters has become a very popular design element in the design field, so many English logo designs are just English letters.
Lenovo and China Unicom, the well-known brands in China, have undergone logo transformation. They all design their main logos with English letters, which are accompanied by Chinese names when used in China, and Japanese names are added in Japan, and then they are grouped into brands. The main brand logo is divided into brand logos.