New Zealand kiwifruit has established a reputation for its unique, exciting sweet flavor and excellent quality. In 1996, the New Zealand kiwifruit industry decided to create their own brand for their own fruit. , allowing the world to choose the best quality kiwi fruits with this brand name.

The original idea was: the new brand must have some meaning. It not only needs to have meaning in words, but also must be quickly associated with the fact that this high-quality kiwi fruit can bring vitality into every day. in daily life.

Many people interviewed told market researchers that, to them, kiwi fruit represents "vibrant, energetic, healthy, nutritious, joyful, high-spirited, full of life, full of fun and full of energy" ". "Although the appearance is ugly, the taste is extremely wonderful", "activates the senses, like a combination of beauty and beast, and is attractive on both the physical and spiritual levels." A Japanese consumer also said, "It feels like taking a shower. The body is refreshed and the spirit is refreshed."

The messages had to capture the spirit of the message in one word, so it had to be a catchy word without any negative connotations, it would be a standout and portrayal of New Zealand. The kiwi fruit is a word of its essence and can become a trademark in the marketing world.

Therefore, through computer permutation and combination, a brand new name was created! All required word forms and connotative meanings were entered into the program, and the new word ZESPRI? was born like a newborn baby.

Many people think that ZESPRI? is an abbreviation produced by the prefixes of many words, but in fact it is not. This brand used to identify the best kiwi fruits in the world was generated by a computer!

In short, ZESPRI? New Zealand Kiwifruit breathes life into your life!

Reference materials/link?url=3EkVaKvGrVO_yuBL-dPHuUuZULbuz9yD620_gCEQvVj_Krj0S08kFIVJa_Kc4CeMOLcGC9M998ujjQZ8TYse8K