(2) Innovating the marketing mode and expanding the sales of agricultural products. The association actively explored the development of order agriculture and direct sales of agricultural products, and achieved results. For example, Zhejiang Haitong Food Co., Ltd., the president of the company, is an export-oriented agricultural product processing enterprise mainly engaged in fruit and vegetable processing, with an annual production capacity of over 1, tons, and is a national leading agricultural enterprise. The company has established 14 franchised farms (professional cooperatives) in Cixi and Yuyao to develop contract farming. It has acquired, processed and digested agricultural products for more than 4 million a year, accounting for 45% of the total foreign sales, ensuring the stability of agricultural production and increasing farmers' income. Baolv Vegetable Professional Cooperative, the governing unit, opened two direct selling outlets for agricultural products in Ningbo. The products of Huinong Fruit and Vegetable Professional Cooperative and Haitong Times Fruit and Vegetable Professional Cooperative directly entered more than 2 communities in Cixi, providing high-quality, fresh, green and safe agricultural products for the residents, which was affirmed by local party committees and government departments. In order to solve the problem of difficult sales of agricultural products, on the basis of encouraging members to establish brand awareness and strengthening the construction of independent brands, the Association actively explores new ways of agricultural products circulation construction, guides members to implement direct sales modes such as agricultural supermarkets, agricultural approvals and agricultural cooperatives docking, explores the formation of an integrated operation of "market+leading agricultural enterprises+production bases", and changes the passive situation that the original sales only depend on customers to purchase export, and the pricing power is controlled by purchasing customers, thus reducing the cost of circulation. Up to now, the members of the association have created more than 3 agricultural products brands such as "Yida" and "Annong"; Professional cooperatives such as Huinong Fruit and Vegetable, Yida Poultry and other member units signed purchase and sale contracts with supermarkets, and their annual sales exceeded 3 million yuan.
(3) to create characteristic professional cooperatives and give full play to their joint advantages. In view of the "going it alone" situation caused by the loose contact among cooperatives in the association and the self-management of farmers who joined the association, Haitong Group, the joint governing unit of the association, and more than 4 farmers in the city set up the city Sihai Agricultural Machinery Professional Cooperative on a trial basis to provide members with large-scale mechanized farming, harvesting, technology, maintenance, training and consulting services, solve the problems of high operating cost and technical insecurity of large-scale mechanization of members and large agricultural households, and help to provide professional plant protection services. The agricultural machinery service area is nearly 1, mu. At the same time, in order to promote mutual help and mutually beneficial cooperation between farmers' professional cooperatives and farmers who have joined the association, the association has helped to set up 16 farmers' professional cooperatives, such as circulation-oriented, production-processing, social service-oriented, leading-driven and local characteristics. For example, Baolv Vegetable Professional Cooperative, the governing unit of the association, initiated the establishment of a circulation-oriented cooperative-Lusheng Land Stock Planting Professional Cooperative, and 175 farmers in Sanjiangkou Village, zhouxiang town invested in shares at a discount with contracted land management rights. The scale of land was 315 mu, and the operation mode of "unified quality, unified standard, unified trademark and unified sales" was implemented. It is estimated that the annual vegetable sales revenue will exceed 4 million yuan, and the fixed return and secondary dividend income of members will far exceed the ordinary land circulation and rental. The governing units of the association, Cixi Gaoke Fruit and Vegetable Professional Cooperative, Cixi Zijing Grape Professional Cooperative, Cixi Yongjiami Pear Professional Cooperative and Cixi Guyaopu Peach Professional Cooperative, have given full play to their own advantages of operation and joint efforts, organized members of professional cooperatives to operate in groups, and created a market. Through the cooperatives, the annual sales of agricultural products reached 16 million yuan, which led members and surrounding farmers to become rich together.
(4) strengthen mutual assistance of funds and ease the pressure on funds. In view of the characteristics of the current agricultural brokerage industry, such as large investment and slow effect, as well as the financing difficulties of some large farmers, processing enterprises and farmers' professional cooperatives, the investment in equipment and facilities is relatively lagging behind, production and operation are blocked, and it is difficult to form scale effect, the association actively contacted guarantee companies and banks, promoted joint household guarantee of agricultural brokers, and tried out special loan services to solve the financing difficulties of enterprises. For example, the member unit Sanbei Poultry Professional Cooperative and the rural cooperative bank form a credit union, and the farmers who join the cooperative are members of the union. The Sanbei Poultry Cooperative is the overall guarantee institution, and the members of the credit union (that is, the farmers who join the cooperative) realize mutual guarantee. At the same time, large-scale member units are encouraged to form guarantee companies and actively provide guarantee services for agricultural products brokers, agriculture-related enterprises and professional cooperatives. For example, Yida Poultry Professional Cooperative, the vice president of the Association, took the lead in setting up the city Kangning Guarantee Company with 4% equity participation, providing loan guarantee services for farmers and agriculture-related enterprises, with a single guarantee amount of 3-3 million yuan. At present, the Municipal Supply and Marketing Cooperative, the Association and the Municipal Federation of Specialized Cooperatives for Supply and Marketing Agricultural Products are preparing to set up the "Cixi Supply and Marketing Fund Mutual Aid Association", with a total registered capital of 5 million yuan, which is initiated by the Municipal Supply and Marketing Cooperative and 17 farmers' professional cooperatives in which the supply and marketing cooperatives participate. This work has been strongly supported by the leaders of Cixi Municipal Party Committee and Municipal Government and Cixi Rural Cooperative Bank. On the basis of 5 million yuan, the cooperative bank will provide credit loans to professional cooperatives and implement preferential interest rates. Provide financial guarantee for that development of professional cooperative in the future.
(5) establish a training and education platform to improve the quality of farmers. In the education of farmers, through practice and training, cooperatives have successfully introduced the ideas of cooperation, democracy, marketing and science and technology into farmers' ideas, which has promoted the improvement of farmers' quality and the change of ideas. In recent years, with the support of supply and marketing cooperatives and associations in Ningbo, we have devoted ourselves to training the professional skills and qualifications of agricultural products brokers in the city, and improved their comprehensive business quality and marketing ability. The association has organized three primary classes and one intermediate class. So far, 451 people in our city have obtained the primary and senior qualification certificates of agricultural products brokers issued by the Ministry of Labor and Social Security and the National Head Office. At the same time, the association invited Ningbo Academy of Agricultural Sciences and Zhejiang Wanli College, and relevant experts and professors to give lectures on the application of fruit preservation technology and the practice of interplanting production mode in greenhouses. Some members took the initiative to pair up with experts and carried out technical cooperation such as bayberry preservation.
(6) Strengthen standardization construction and promote the sustainable development of professional cooperatives. On the one hand, the association pays great attention to its own construction and further improves its internal governance mechanism and various management systems. Hold regular board meetings, timely report the situation, clarify the working ideas, organize relevant members to go out to study and learn from the classics, strengthen exchanges and communication between associations, do a good job in member development, develop four branches successively, and establish a network system for association work, laying a solid foundation. Collect and file the work and activities of the association in time, keep the integrity and continuity of the information, make the work of the association institutionalized and standardized, and thus promote the healthy development of the association; On the other hand, we should strengthen the guidance, guidance and coordination of cooperatives, handle registration in strict accordance with the requirements of the Farmers' Professional Cooperatives Law, establish standardized articles of association, standardize members, improve organizations, set up member accounts, complete accounting materials, establish and improve file management, strengthen the standardization of cooperatives, and protect the legitimate rights and interests of members. Carry out standardized management of cooperative production. Farmers' professional cooperatives carry out "four unifications" management, that is, unified layout, unified seed supply, unified management and unified sales to carry out standardized production, and the quality and safety level of cooperative agricultural products, the application level of new agricultural varieties and new technologies have been greatly improved. For example, Zhouxiang Baolv Vegetable Cooperative has built a pollution-free vegetable base through the "four unifications". Implement standardized management of cooperative projects. Implementing project-based and standardized management of agricultural projects declared by cooperatives requires cooperatives to work out project implementation plans around advantageous industries, characteristic bases and leading products according to their own reality, strengthen supervision before, during and after the event, and promote cooperatives to become bigger and stronger. In recent years, six professional cooperatives in which the municipal supply and marketing cooperative shares have successfully applied for the national comprehensive agricultural development project, Ningbo smart agricultural machinery project and eight boutique park projects, and strived for financial subsidies of 6 million yuan at all levels, which injected new vitality and motivation into the development of professional cooperatives. The association also took the initiative to be the leading staff of the municipal supply and marketing cooperatives, and the municipal supply and marketing cooperatives allocated 5, yuan each year for professional cooperative base construction, production and marketing docking, market development, e-commerce, evaluation of excellence and other awards.
Up to now, 2 professional cooperatives among the members of the Association have been awarded the title of "National Model Farmers' Professional Cooperatives", 16 professional cooperatives have been recognized as model professional cooperatives above Ningbo level, and 5 professional cooperatives have been recognized as model professional cooperatives in Zhejiang Province.
(7) pay attention to brand building and implement brand management. The association actively guides its members to establish brand awareness, actively participates in and coordinates the relationship, is responsible for reporting, and does a good job in various services in the process of brand creation. Up to now, the members of the association have created more than 3 agricultural products brands above Cixi city level. Haitong Group's "Kayizhi" and Baolv Fruit and Vegetable Cooperative's "Annong" brand have become national agricultural products brands.