Printed materials include newspapers, books and magazines, maps, posters, advertisements, envelopes, letterheads, portfolios, trademarks, labels, business cards, invitations, banknotes, greeting cards, desk calendars, wall calendars, picture albums, various certificates, Packaging boxes, gift boxes, circuit boards, etc.

The paper weight of printed books is usually slightly lighter than that of printed leaflets. The choice of paper affects printing methods, inks and other post-press processing techniques, including the cost of delivering printed matter. Size The format and thickness of the printed product directly affect its appearance, production technology and production methods.

The elements of printed matter are:

1. Print media In the process of graphic and text printing production, choosing print media is a very important part. The printing effect and cost of printed products will also be affected by the printing method and the printing media used, so you should have a basic understanding of printing media.

2. Size The format and thickness of the printed product directly affect its appearance, production technology and production methods. For larger quantities of work, the selected materials should be as close as possible to the finished product size specifications, so as not to waste materials (paper) and incur additional processes.

3. Assembly requirements The selection of pictures, the use of fonts, and the arrangement and combination of pictures and texts will affect the visual form, theme awareness and overall communication effect of the final printed matter.

4. Color Ink Use printing ink to express the desired color. There are roughly two methods: use the basic four-color ink of the printing color, mix dots and overprint to create the desired tone; mix Printing ink uses spot color printing to express colors with solid colors or dots.