The authenticity of the brand can be distinguished from the trademark, material, and zipper.

1. Trademarks: The trademarks of genuine Beifang products have clear fonts and patterns and bright colors, while the trademarks of fake products are often blurred or dim in color.

2. Material: North Face products usually use high-quality nylon and polyester fiber fabrics, which are soft and comfortable to the touch. Fake products are often made of inferior materials and have a harder feel.

3. Zippers: Genuine North zippers are usually of the YKK brand and are of higher quality. The zippers of fake products are of poor quality and may get stuck and be difficult to pull shut.