The emblem is divided into three parts: the upper, middle and lower parts. The main body is the white "京" figure on a red background in the upper part, which accounts for about 3/5 of the entire emblem. The shape of the character "京" resembles the Chinese character "文", which means China's long-standing traditional culture. The entire "京" character is a moving figure running forward to welcome victory. Under the word "Beijing" is the black English word "Beijing 2008", and below it is the Olympic five-ring logo.
According to Sun Weijia, deputy director of the Press and Publicity Department of the Beijing Olympic Organizing Committee, the creator of the prototype of the Beijing Olympics emblem is a Beijing design company. In order to create a unique, exquisite, rich in connotation and vivid image of the Beijing Olympic Games emblem, the Beijing Olympic Organizing Committee followed international practices and solicited Beijing Olympic Games emblem design works from all over the world. It received extensive participation from professional design institutions and experts at home and abroad. *** 1,985 entries were received, including 222 foreign entries. All works fully reflect the characteristics of Chinese culture and strive to deeply explore the Olympic concepts and spirit.
At the unveiling ceremony, Beijing Municipal Party Committee Secretary Liu Qi said that after careful selection by 11 well-known Chinese and foreign experts and careful evaluation by 30 representatives from all walks of life, the Beijing Olympics emblem was determined. On March 28 this year, the International Olympic Games gave a high evaluation to the Beijing Olympic Games emblem and officially agreed to this plan. The creation of the Beijing Olympics emblem embodies the collective wisdom of many first-class experts at home and abroad. It embodies the spirit of "opening up the Olympics" and the determination of the Beijing Olympic Organizing Committee to strive for first-class work.
The Beijing Olympic Games emblem consists of unique graphics, the English words "Beijing" and 2008, and the five Olympic rings. It is the perfect combination of the Olympic spirit and Chinese traditional culture. The new emblem contains rich cultural meanings. Comrade Liu Qi further explained that this emblem expresses the theme of the 2008 Olympic Games. The new emblem of the 2008 Olympic Games combines Chinese art forms such as seals and calligraphy with a history of more than 5,000 years with the characteristics of sports, and cleverly transforms it into an athletic figure running forward to welcome victory. This design embodies the charm of the fine traditional culture of the Chinese nation. The bright red color conveys the unique passionate atmosphere of Chinese culture; the graphic with rich meanings, shaped like the word "京", expresses the name of the venue; it also resembles an athlete rushing towards the finish line, embodying the Olympic spirit of sprinting to the limit and creating glory. spirit; and like a person singing and dancing, expressing the beautiful longing of the 1.3 billion Chinese people for the Olympic movement and the enthusiasm and sincerity to welcome guests from all over the world. He also said: The Olympic Games emblem is an important part of the Olympic intellectual property rights. The intellectual property rights of the emblem must be well protected. Protecting the intellectual property rights of the emblem is an important guarantee for successful market development and hosting the best Olympic Games. The Chinese government and the Beijing Municipal Government have issued and implemented relevant regulations to protect Olympic intellectual property rights. Earnest implementation of these regulations is a practical action to participate in and support the preparations for the Olympic Games. On the occasion of the launch ceremony of the new emblem, we call on all people at home and abroad who care about and support the Beijing Olympics to contribute to safeguarding the Olympic intellectual property rights, protecting the value of the emblem, and building a good legal environment.
The Beijing 2008 Olympic Games emblem has a unique image. The English "Beijing" and the year 2008 as well as the five Olympic rings perfectly combine the Olympic spirit with traditional Chinese culture.
International Olympic Committee President Rogge commented: "The emblem is perfect, very poetic, full of youth and vitality, and represents China's development and future. It is the perfect combination of the Olympic spirit and China's splendid culture. ”
Jiang Xiaoyu said: “I like this emblem very much. Its greatest charm is that it is eye-catching! When you see it for the first time, you will know that it is Chinese. When you take a closer look, If you think about it, you will find that the connotation it embodies is very rich. It shows the implicit cultural traditions of the Chinese people and the relatively stable attitude of the Chinese people.
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It is understood that the collection and selection of the Olympic Games emblem was officially launched in April 2002. The entire emblem birth process is divided into six stages: preparation stage, competition stage, selection stage, modification stage, approval and announcement stage, etc. This stage lasted for 1 year and 4 months. In the Beijing 2008 Olympic Design Competition from July 2 to October 8, 2002, *** received 1,985 valid works from domestic and foreign countries, including those from foreign design companies. There are 222 works. After the preliminary evaluation, 100 works are selected to enter the re-evaluation stage. After the re-evaluation, the final 10 works are determined, and the emblem used is the first among all these works.