Wal-Mart was founded in 1962. There are four main business models: Wal-Mart Shopping Plaza, Sam Member Store, Wal-Mart Supermarket and Wal-Mart Community Store. Wal-Mart has 8,500 stores in 65,438+05 countries around the world. It is a worldwide chain enterprise in the United States and the company with the largest turnover in the world.

The area of Wal-Mart is slightly larger than that of ordinary supermarkets, with an average area of about 45,000 square feet. They deal in a wide range of goods, but everything a family needs can be bought here, which is called "a family shopping". From clothing, fabrics, medicines, toys, all kinds of daily necessities, household appliances, jewelry and cosmetics, to auto parts, small yachts and so on.

Wal-Mart's own brand

Wal-Mart has been actively developing and promoting Wal-Mart's "own brand" in the China market, and has launched its own brand products with "good quality and low price", covering major categories such as food, household goods, clothing and footwear. At the same time, private brand goods are directly produced by manufacturers, which makes the price more competitive than similar goods.

Wal-Mart has 40 own brands in the world, 23 of which are global brands, and has developed more than 6.5438+0.9 million products worldwide. Wal-Mart's three main brands are Supervalue (translated from Chinese into Yi Hui), which mainly covers food and non-food; Mainstays mainly covers household items; Simply put, the basic model mainly covers clothing products. Due to the omission of many intermediate links, private brand products usually have obvious competitive advantages of low price and high quality.

Baidu encyclopedia-Walmart department store co., ltd