The name of soliciting business.
The general and attractive store tricks are very important for consumers' visual stimulation and psychological influence. Whether the name of the store is good or bad can arouse the curiosity of consumers and brand the store. Some time-honored brands use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai and Quanjude. These store names have become the golden signboard of insurance business. The naming of shops should be considered from the following aspects:
1, the name of the store must be consistent with the business goods. The method of store naming can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang, as a Chinese medicine shop, has become an established identification symbol. Therefore, as long as people look at the signboard of Tongrentang or other signboards, they can know that they are selling Chinese medicine.
2, the store name must be novel, unconventional, and can quickly grasp the consumer's vision. The name of the store must be novel, which can arouse consumers' interest and attract them to visit the store. For example, the names of a fresh bite, a big round, and a dog ignore all arouse consumers' interest and curiosity.
3. The name of the store should be concise, easy to read and remember. The name of the store should not be too complicated, otherwise it will have a negative impact. For example, some store names like to use complex characters as store names, so that customers can not only recognize them, but also pronounce them. In order to avoid this situation, they generally don't go into stores with such difficult names. The store names such as "Vanke Lai", "Banli" and "Lai Taste" are simple and easy to spread.
4. The name of the store should give people aesthetic feeling and artistic accomplishment. A good store name has a cultural background, which makes consumers feel at ease. For example, outside the building, Taotaoju.
There are several ways to name shops: those related to the nature of goods, such as Guangming Optical Shop, Yishen Tea Shop, Le Kang Pharmacy and other names related to folklore or historical celebrities, such as Dongpo Restaurant, Ganlong Imperial Restaurant, E-clothes, ChristianRandPhillips Beauty and other names related to the spirit of commercial service, such as Day and Night Shop, Baibang Service, Chengxin Department Store, Maoyuan Daily necessities and so on.
Shape the name of the image
Shaping the image is very important for every enterprise, which can be said to be related to its own life and death. The first step in building an image is to have a good corporate name. In modern society, the market competition is fierce, and commercial wars break out one after another. In order to ensure their own market share, broaden the market, stabilize and attract many consumers, we need a hard commodity brand and a well-known enterprise name.
1, meaning beautiful, such as China Changhong Co., Ltd., Changhong's name means that after a rain, it is magnificent, the sun is the reddest, and Changhong is updated. Similarly, Konka, which is famous for producing color TV sets, also has the reputation of "having a happy life and producing colorful products". Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., the name Sanjiu, has many unforgettable meanings in ancient Chinese in China, implying unremitting pursuit. Jiannanchun Winery, named Jiannanchun, is full of spring, which means infinite spring machine.
2, concise, easy to remember a good corporate name, not a strange name. It won't be a name that is difficult for others to read and remember. For the convenience of the masses, most enterprises use two words, a few use three words, and some use four words. This naming method not only conforms to China's habit of word formation, but also conforms to the habit of naming people in China. This kind of names have straightforward and shallow meanings, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhong Yi Electric Appliance Company, Express Delivery Company and so on.
3. A company name with good affinity can't give people a feeling of being too serious, nor can it give people a feeling of rejecting people thousands of miles away, but it should have affinity, which means that people have a feeling of being close and trustworthy, at least giving people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Distillery. A Poet in Xinghua Village originated from Tomb-Sweeping Day written by Du Mu in Tang Dynasty. Excuse me, where is the restaurant? The shepherd boy pointed to the poem of Xinghua Village. This kind of country interest gives the pedestrians on the road a sense of intimacy. Another example is Sichuan Tian Ge Group Company. Tian Ge was named after Goose, Goose, Goose and Qujing Xiang Tiange in the Tang Dynasty, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory, a new one, which seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan shares, which makes people feel very intimate. Dabao Cosmetics Company is located in Beijing. Dabao seems to be named after the children of ordinary families, which gives people a cordial and easy-going feeling and is easily recognized by customers.